The Challenge
You'll own a flagship loyalty program at a brand investing heavily in data, technology, and personalization. This is your chance to shape a best-in-class loyalty ecosystem from a director seat with real executive visibility.
Your Mission
Audit current loyalty program performance and identify top 3 revenue-driving opportunities
Establish CRM strategy framework and map customer retention metrics across all channels
Launch first GTM campaign leveraging Salesforce Marketing Cloud with baseline engagement metrics
Build cross-functional roadmap with product, marketing, and data teams for next 12 months
Drive measurable improvement in customer retention rate (target: 5-10% lift)
Optimize mobile app loyalty program, increasing daily active users and redemption rates
Implement Data Cloud integration to enable real-time customer segmentation
Deliver quarterly loyalty program reports showing revenue impact and ROI on initiatives
KPIs You'll Own
Customer Retention Rate
Percentage of customers retained month-over-month or year-over-year as baseline for loyalty program impact.
Loyalty Program Revenue Contribution
Direct and attributed revenue generated through loyalty members vs. non-members.
Mobile App Engagement & Redemption Rate
Daily/monthly active users and percentage of loyalty members redeeming rewards through the app.
Email Campaign Performance (Salesforce Marketing Cloud)
Open rates, click-through rates, and conversion rates across CRM-driven campaigns.
Customer Lifetime Value (CLV) by Segment
Tracked through Data Cloud to measure profitability of loyalty tiers and segments.
Tools & Stack
Your Team
Your Manager
Not specified—likely CMO or VP of Customer Experience
Current Team
Cross-functional teams including product, marketing, data, and operations
New role or expansion of existing team—not explicitly stated
The Package
Salary
$155K-$160K base
Variable
Bonus potential mentioned but unspecified
Remote
On-site in Los Angeles, CA
Benefits & Perks
Company Intelligence
A forward-thinking brand investing heavily in data, technology, and personalization. Building a best-in-class loyalty and customer engagement ecosystem with innovation and strategic thinking at every level.
Culture
Values innovation, creativity, and strategic thinking; strong executive leadership team
Is This Role For You?
- You've led 4+ loyalty program launches and own the metrics end-to-end
- You're fluent in Salesforce Marketing Cloud and Data Cloud (or equivalent platforms)
- You geek out on customer data and can translate it into retention strategy
- You thrive building cross-functional alignment and driving GTM execution
- You need remote work—this is on-site in LA only
- You don't have hands-on experience with mobile app loyalty programs
- You're uncomfortable with heavy analytics and data-driven decision-making
- You prefer individual contributor work over leadership and stakeholder management
Interview Process
Easy Apply & Resume Screening
Submit resume via Jobot platform; recruiter (Sierra Johnson) reviews fit
Phone Screen
Expected conversation on loyalty program experience and Salesforce expertise
Director-Level Interview
Deep dive on past programs, metrics, and GTM strategy approach
Executive Round
Likely with CMO or VP to discuss vision and strategic fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.