The Challenge
You'll own a flagship loyalty program at a brand investing heavily in data, technology, and personalization. This is your chance to shape a best-in-class loyalty ecosystem from a director seat with real executive visibility.
Your Mission
Audit current loyalty program performance and identify top 3 revenue-driving opportunities
Establish CRM strategy framework and map customer retention metrics across all channels
Launch first GTM campaign leveraging Salesforce Marketing Cloud with baseline engagement metrics
Build cross-functional roadmap with product, marketing, and data teams for next 12 months
Drive measurable improvement in customer retention rate (target: 5-10% lift)
Optimize mobile app loyalty program, increasing daily active users and redemption rates
Implement Data Cloud integration to enable real-time customer segmentation
Deliver quarterly loyalty program reports showing revenue impact and ROI on initiatives
KPIs You'll Own
Customer Retention Rate
Percentage of customers retained month-over-month or year-over-year as baseline for loyalty program impact.
Loyalty Program Revenue Contribution
Direct and attributed revenue generated through loyalty members vs. non-members.
Mobile App Engagement & Redemption Rate
Daily/monthly active users and percentage of loyalty members redeeming rewards through the app.
Email Campaign Performance (Salesforce Marketing Cloud)
Open rates, click-through rates, and conversion rates across CRM-driven campaigns.
Customer Lifetime Value (CLV) by Segment
Tracked through Data Cloud to measure profitability of loyalty tiers and segments.
Tools & Stack
Your Team
Your Manager
Not specified-likely CMO or VP of Customer Experience
Current Team
Cross-functional teams including product, marketing, data, and operations
New role or expansion of existing team-not explicitly stated
The Package
Salary
$155K-$160K base
Variable
Bonus potential mentioned but unspecified
Remote
On-site in Los Angeles, CA
Benefits & Perks
Company Intelligence
A forward-thinking brand investing heavily in data, technology, and personalization. Building a best-in-class loyalty and customer engagement ecosystem with innovation and strategic thinking at every level.
Culture
Values innovation, creativity, and strategic thinking; strong executive leadership team
Is This Role For You?
- You've led 4+ loyalty program launches and own the metrics end-to-end
- You're fluent in Salesforce Marketing Cloud and Data Cloud (or equivalent platforms)
- You geek out on customer data and can translate it into retention strategy
- You thrive building cross-functional alignment and driving GTM execution
- You need remote work-this is on-site in LA only
- You don't have hands-on experience with mobile app loyalty programs
- You're uncomfortable with heavy analytics and data-driven decision-making
- You prefer individual contributor work over leadership and stakeholder management
Interview Process
Easy Apply & Resume Screening
Submit resume via Jobot platform; recruiter (Sierra Johnson) reviews fit
Phone Screen
Expected conversation on loyalty program experience and Salesforce expertise
Director-Level Interview
Deep dive on past programs, metrics, and GTM strategy approach
Executive Round
Likely with CMO or VP to discuss vision and strategic fit
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About CRM & Lifecycle roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.