Freelance CRM Coordinator

Accountabilities

- Manage the end-to-end CRM campaign briefing process, partnering with marketing, creative, and cross-functional stakeholders to gather requirements, define scope, and secure necessary approvals.

- Maintain campaign timelines and proactively manage milestones to ensure creative assets, copy, approvals, and other inputs are delivered on schedule.

- Build, configure, test, and launch email campaigns, flows, and automations using Klaviyo.

- Build, configure, test, and launch SMS campaigns, flows, and automations using Attentive.

- Upload and organize campaign assets, including imagery, copy, links, dynamic content, and personalization elements.

- Execute audience segmentation and A/B testing across email and SMS campaigns.

- Partner with the Senior Manager, Loyalty & Retention to maintain and execute the monthly CRM campaign calendar.

- Manage list hygiene, suppression logic, audience requirements, and other database-quality processes.

- Conduct thorough pre-send quality assurance across devices, email clients, and platforms, validating links, rendering, personalization, dynamic content, and compliance requirements.

- Monitor campaign performance and contribute to reporting, analysis, and identification of opportunities for improvement.

- Collaborate closely with marketing, creative, and other stakeholders to ensure campaigns are delivered accurately, consistently, and on time.

Requirements

- 2+ years of experience managing email and/or SMS campaigns from initial briefing through execution and launch.

- Hands-on experience building and managing email campaigns, flows, segments, templates, and A/B tests.

- Hands-on experience building and managing SMS campaigns, flows, segments, templates, and A/B tests.

- Experience with Klaviyo and/or Attentive is preferred.

- Strong attention to detail with a consistently high standard for accuracy and quality control.

- Strong organizational and project-management skills, with the ability to manage multiple campaigns, stakeholders, and deadlines simultaneously.

- Data-driven mindset with comfort interpreting campaign reporting and performance metrics.

- Experience working with e-commerce or direct-to-consumer brands.

- Strong written and verbal communication skills and the ability to collaborate effectively across functions.

- Ability to work independently, take ownership, and maintain momentum in a fast-paced environment.

- Familiarity with Tableau or similar business intelligence and reporting tools is a plus.

- Understanding of lifecycle marketing and customer retention strategy is advantageous.

- Experience with dynamic content, personalization, and integrated email/SMS programs is beneficial.

- Basic HTML/CSS knowledge is a plus.

- Experience in art, home décor, luxury retail, or other premium consumer categories is considered an advantage.

Benefits

- Compensation: $40-$50 per hour.

- Engagement: Freelance/independent contract position.

- Schedule: Part-time, approximately 20 hours per week.

- Location: Fully remote within the United States.

- Opportunity to work directly on email and SMS CRM execution across a growing lifecycle marketing program.

- Exposure to leading CRM and marketing automation platforms, including Klaviyo and Attentive.

- Collaborative environment involving marketing, creative, loyalty, retention, and other cross-functional teams.

- Opportunity to contribute to campaign testing, personalization, reporting, and retention initiatives.

- Flexible remote working arrangement suited to an experienced independent professional.

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