Analista III - CRM

Accountabilities

• Activate and operate CRM channels, including email, push notifications, SMS, inbox, and WhatsApp across enterprise and digital store environments.

• Analyze and validate consumer data and tables to ensure accuracy, consistency, and reliability for CRM initiatives.

• Work closely with Martech, Performance, Data Science, retail, e-commerce, category teams, and other stakeholders to align CRM activities with business priorities.

• Participate actively in cross-functional projects, contributing CRM expertise and technical perspectives.

• Translate data and complex business challenges into actionable insights and practical recommendations.

• Provide technical guidance and recommendations to CRM leadership and team members.

• Support the continuous improvement of CRM campaigns, processes, tools, and customer engagement strategies.

Requirements

• Bachelor’s degree or equivalent higher education qualification.

• Advanced technical skills and strong specialized knowledge of CRM concepts, platforms, and tools, particularly CDP and Salesforce Marketing Cloud (SFMC).

• Proven knowledge and experience with CRM campaigns across multiple communication channels.

• Strong analytical and investigative mindset, with a structured approach to problem-solving.

• Ability to analyze consumer data critically and connect findings with broader business challenges.

• Strong systemic and strategic thinking, with the ability to understand interdependencies across teams and processes.

• Clear and effective communication skills, particularly when translating complex problems and technical topics for different audiences.

• Strong interpersonal skills and ability to collaborate effectively with cross-functional stakeholders.

• Ability to take an active role in projects and provide technical direction to teams and leadership.

• High degree of autonomy, curiosity, ownership, and focus on delivering actionable solutions.

Benefits

• Remote work model.

• Medical and dental insurance.

• Medication assistance.

• Health allowance for family members.

• Free psychotherapy sessions.

• Telemedicine and second medical opinion services.

• Free flu vaccination and health and wellness programs.

• Meal or restaurant allowance, depending on the work model.

• Food allowance and Christmas food allowance.

• Fitness and physical activity studio membership program.

• Home-office allowance.

• Pet health insurance.

• Birthday day off.

• Discounts of up to 40% on company products.

• Employee association with access to partnerships, discounts, courses, fitness programs, and other services.

• Travel and accommodation program.

• Childcare and early education assistance.

• Child nutrition allowance and nanny assistance.

• School supplies allowance.

• Legal, psychological, and social support.

• Support program for parents of children with specific needs.

• Extended parental leave.

• Transportation allowance and parking for applicable work models.

• Life insurance.

• Financial support in the event of parental loss.

• Private pension plan.

• Payroll-deducted loans.

• Benefits packages are subject to applicable eligibility rules.

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