The Challenge
Homie is transforming Latin America's rental market with technology-first operations. You'll own the engine that powers their marketing and sales funnel—building the automations, dashboards, and data foundations that let them scale from day one.
Your Mission
Audit existing HubSpot setup and document all workflows, segmentations, and lead scoring logic; identify and fix data quality issues
Build 3-4 core dashboards tracking funnel health, conversion rates by segment, and marketing-to-sales handoff metrics
Design and launch first optimization experiment (A/B test or workflow trigger) to improve qualification or conversion rate by 10%+
Create playbook for monthly KPI reviews and reporting cadence with commercial and marketing teams
Scale HubSpot automations to handle 5+ customer journeys with proper segmentation, lead scoring, and qualification logic
Implement cohort analysis framework to track customer acquisition cost, lifetime value, and retention by channel and segment
Run 6+ validated experiments; document learnings and scale top 3 winners into permanent workflows
Partner with ops to design and execute 2+ process improvements that reduce manual work by 20%+ and improve data accuracy
KPIs You'll Own
Funnel Conversion Rate
Track end-to-end conversion from lead to qualified opportunity, broken by channel and segment.
Lead-to-SQL Velocity
Days from lead capture to sales-qualified opportunity; measure and optimize handoff friction.
Workflow Execution Rate
Percentage of records flowing through automations as intended; proxy for data quality and system health.
CRM Data Hygiene Score
Completeness and accuracy of required fields; gate for reliable segmentation and measurement.
CAC by Segment
Customer acquisition cost broken down by acquisition channel and customer cohort.
Tools & Stack
Your Team
Your Manager
Head of Growth Operations or VP Revenue (not specified)
Current Team
Commercial, marketing, and ops teams; collaboration-heavy role
New role to build CRM and operations foundation
The Package
Salary
$45K-$65K base
Remote
On-site only; Santiago, Santiago Metropolitan Region, Chile
Benefits & Perks
Company Intelligence
Homie is a proptech startup revolutionizing Latin America's rental market by building a frictionless, transparent rental experience for owners and tenants. They're using technology and data to remove friction and build trust in an industry ripe for disruption.
Culture
Values curiosity, courage, and collaboration. Emphasizes diversity of thought, inclusion, and psychological safety. Every idea counts.
Is This Role For You?
- You love working with data and turning it into concrete actions—you see a messy spreadsheet and see a story waiting to be told
- You're obsessed with HubSpot and have hands-on experience building workflows, segmentations, and lead scoring logic
- You thrive in early-stage, resource-constrained environments where you wear multiple hats and move fast
- You're comfortable collaborating across teams (sales, marketing, ops) and enjoy translating business needs into process improvements
- You're based in or willing to relocate to Santiago, Chile and comfortable with on-site work
- You need remote work or flexibility; this is on-site only in Santiago
- You're looking for deep engineering work or building from scratch; this is optimization and configuration of existing tools
- You don't enjoy working with data, dashboards, or spreadsheets—this role is 60% analysis, measurement, and reporting
Interview Process
Screening call
Fit assessment on HubSpot experience, growth ops background, and motivation to join Homie
Portfolio/case study review
Walk through past funnel optimization, dashboard build, or experiment you've run; focus on methodology and impact
Practical exercise
Small HubSpot scenario or data analysis task; show how you'd diagnose a funnel problem or build a simple workflow
Team interview
Meet with Head of Growth Ops, sales lead, or marketing lead; discuss collaboration, priorities, and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.