The Challenge
eJam is a bootstrapped, multi-exit consumer products powerhouse with category leaders across Amazon, retail, and DTC. You'll own email and SMS strategies that directly drive revenue for a portfolio of real, scaled brands—no startup theater, just proven execution.
Your Mission
Audit and map existing email/SMS workflows; identify quick wins in abandoned cart recovery and pre-purchase sequences
Design and launch 3-5 A/B tests on high-impact campaigns (send time, subject lines, CTAs) to establish baseline lift metrics
Build subscription and reactivation workflow frameworks for top 2-3 product lines with clear revenue targets
Establish reporting cadence and dashboards tracking revenue per send, repeat purchase rate, and LTV by cohort
Scale email revenue to 8-12% of total eCommerce revenue through segmentation and lifecycle optimization
Reduce cart abandonment rate by 15-20% with triggered, personalized SMS/email sequences
Build and launch customer loyalty and referral program mechanics; measure uplift in repeat purchase rate
Lead cross-functional launches for 4+ major product drops or seasonal campaigns with omnichannel coordination
KPIs You'll Own
Revenue per Send (Email & SMS)
Dollar revenue generated per individual email or SMS message sent; direct proxy for campaign efficiency.
Abandoned Cart Recovery Rate
Percentage of cart/session abandoners who return and convert via your recovery flows.
Customer Repeat Purchase Rate
Percentage of customers who buy more than once; lifecycle marketing's north star.
Customer Lifetime Value (LTV)
Total revenue expected from a customer over their relationship; used to model ROI on retention spend.
Email & SMS Revenue as % of Total eCommerce
Owned channels as a portion of total online revenue; shows channel strength and growth.
Tools & Stack
Your Team
Your Manager
Not specified; likely CMO, VP Marketing, or Head of Growth
Current Team
Small, cross-functional team (design, data/analytics, development, creative); no redundancy
New role to scale retention marketing in-house
The Package
Salary
$55K-$75K base
Remote
On-site in Colombia (full-time)
Benefits & Perks
Company Intelligence
eJam is a bootstrapped holding company that has built, scaled, and exited multiple consumer product brands—all without outside capital. Portfolio includes Amazon category leaders, major retail distribution, and thriving DTC and marketplace channels. Operates with startup speed and no corporate bloat.
Funding
Bootstrapped (no outside capital)
Customers
Direct-to-consumer, Amazon, major national retailers, marketplace channels
Culture
Data-driven and creative; ownership mentality; execution-focused; no bureaucracy; learning-oriented
Is This Role For You?
- You live for retention metrics: LTV, repeat purchase rate, revenue per send—and know how to move them
- You're hands-on executor who loves A/B testing, fast iteration, and rapid experimentation cycles
- You've built or scaled email/SMS workflows that meaningfully increased customer lifetime value or repeat purchases
- You want to see the entire product business machine—not just one channel or tactic
- You're a designer first; this role is 70% strategy + execution, 20% analytics, 10% creative direction
- You need remote flexibility; this is on-site in Colombia
- You prefer to manage people; this is an individual contributor role with cross-functional collaboration only
Interview Process
Screening call
30 min behavioral + portfolio review; focus on past LTV/retention wins and A/B testing rigor
Skills test
Take-home: analyze sample email/SMS campaign data; recommend optimizations with revenue modeling
Technical conversation
Deep dive on your toolkit, automation platform experience, data setup, and workflow strategy
Founder/leadership conversation
Meet decision-maker; discuss company vision, scaling strategy, and your role in driving omnichannel retention
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.