The Challenge
Einstein Hospital is a 70-year-old healthcare leader innovating across education, research, and patient care. You'll own the CRM strategy across 8 education verticals—from technical high school to doctoral programs—driving enrollment, engagement, and lifetime value at scale.
Your Mission
Audit current CRM setup across all education verticals in Salesforce Marketing Cloud; identify fragmentation and create unified governance framework
Map customer journeys for top 3 education products (high school, graduation, postgraduate); define entry points, touchpoints, and conversion gates
Establish baseline CRM KPI dashboard tracking deliverability, open rate, click-through, conversion, and ROI by vertical
Design and launch first A/B test on email nurture sequences for acquisition funnel with measurable uplift targets
Build and optimize omnichannel journeys (email, SMS, WhatsApp, push) for full acquisition-to-retention lifecycle across all 8 verticals
Implement advanced segmentation and behavioral automation in SFMC; achieve 25%+ engagement lift vs. baseline
Develop churn prevention and reactivation campaigns for alumni/past students; establish LTV and retention metrics
Create cross-sell/upsell playbooks for graduation→postgraduate and technical→degree pathways; measure incremental revenue contribution
KPIs You'll Own
Email Deliverability & Engagement
Track inbox placement rate, open rate, and click-through rate by segment and vertical to optimize sender reputation and content relevance.
Conversion Rate & Revenue per Segment
Measure enrollment conversions, application submissions, and incremental revenue driven by CRM campaigns vs. control groups.
Customer Lifetime Value (LTV)
Calculate revenue per student across all education products over time; identify high-value acquisition channels and cohorts.
Churn & Reactivation Rate
Monitor alumni engagement decline and measure success of win-back campaigns to reduce churn and drive program re-enrollment.
Campaign ROI & Marketing Mix
Track cost-per-acquisition, return-on-ad-spend, and attribution across email, SMS, WhatsApp, and push channels.
Tools & Stack
Your Team
Your Manager
Director of Education (Diretoria de Ensino)
Current Team
Not specified; you'll lead CRM strategy and backlog across education verticals
New role—building or expanding CRM leadership function
The Package
Salary
R$120K-R$160K base
Remote
On-site, Paulista campus, 8am–6pm, Monday–Friday
Benefits & Perks
Company Intelligence
Einstein Hospital Israelita is a 70-year-old leading Brazilian healthcare institution combining patient care, education, research, and innovation. They operate multiple education verticals (high school, undergrad, postgrad, medical residency, technical programs) and prioritize social responsibility and talent diversity.
Founded
1954
Customers
Healthcare students, professionals, patients across São Paulo and Brazil
Culture
Innovation-driven, excellence-focused, socially responsible, inclusive
Is This Role For You?
- You've led CRM strategy or lifecycle marketing campaigns in a B2B or B2C environment and can speak to real metrics (LTV, CAC, churn, ROI)
- You're fluent in Salesforce Marketing Cloud—journey orchestration, automation, segmentation, and data governance are second nature
- You love analyzing data and turning insights into action; Excel and BI tools (Power BI/Tableau) are in your toolkit
- You thrive in complex, multi-stakeholder environments and can coordinate across marketing, product, sales, and commercial teams
- You're excited about edtech/healthcare and see enrollment and student engagement as a meaningful growth lever
- You're expecting remote flexibility—this role is 100% on-site in São Paulo, 8am–6pm daily
- You lack hands-on experience with Salesforce Marketing Cloud; theory alone won't cut it here
- You've only done campaign execution and lack strategic vision for multi-channel journey design, segmentation, and optimization
- You're uncomfortable with SQL, Python, or data manipulation; this role requires analytical depth beyond pivot tables
Interview Process
Application & CV Review
Submit application with resume highlighting CRM, SFMC, and lifecycle marketing experience.
Technical/Practical Test
Likely assessment of CRM knowledge, Excel/BI skills, or case study on journey design or campaign optimization.
Interview with Talent & Diversity Analyst
Screening on background, motivation, and cultural fit with Einstein's innovation and inclusion mission.
Interview with Direct Manager (Director of Education)
Deep dive on CRM strategy, stakeholder management, roadmap prioritization, and how you'd approach education verticals.
Interested in this role?
Apply now and hear back within days, not weeks.
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About CRM & Lifecycle Roles
CRM & lifecycle marketers own the post-acquisition journey. They design onboarding sequences, retention campaigns, win-back flows, and loyalty programs that maximize customer lifetime value.