The Challenge
Unique AI is building a secure generative AI platform for financial services, and they need you to own their US market presence from the ground up. You'll shape positioning and content strategy for one of the fastest-growing intersections: AI + finance.
Your Mission
Audit competitor messaging and develop Unique's differentiated positioning narrative for US financial services buyers
Launch and establish cadence for C-suite personal LinkedIn presence with 2-3 posts/week driving engagement benchmarks
Create content calendar covering 3 key verticals (hedge funds, PE, investment banking) with 8-12 pieces across blog, LinkedIn, and earned channels
Map and initiate outreach to 15+ relevant media outlets and podcast hosts in financial services for thought leadership placements
Achieve 50%+ month-over-month organic LinkedIn growth; establish baseline engagement rates and attribution to pipeline
Support 3-5 US events/conferences with pre-event positioning, content assets, and post-event nurture campaigns; measure attendance and lead quality
Secure 8-10 earned media placements (articles, podcast appearances, bylines) establishing Unique as AI/finance thought leader
Generate 200+ MQLs from organic and paid content campaigns; track conversion rates by vertical and content type to refine strategy
KPIs You'll Own
LinkedIn Organic Reach & Engagement
Track impressions, clicks, and engagement rate on C-suite content to measure brand awareness lift in target accounts.
Content-Driven Pipeline
Attribute MQLs and pipeline revenue to specific content pieces and campaigns; track conversion from content consumption to sales conversation.
Earned Media Placements
Number and quality of publications, podcasts, and speaking opportunities secured; measure reach and domain authority of placements.
Event ROI
Leads generated, cost per lead, and qualified attendees from conference sponsorships and event activations.
Tools & Stack
Your Team
Your Manager
Not specified (likely Head of Marketing or VP Growth)
Current Team
US-based sales team; European marketing and product teams; C-suite
New role building out US growth function
The Package
Salary
$90K-$120K base
Remote
On-site in New York, NY (100% required). No visa sponsorship available.
Benefits & Perks
Company Intelligence
Unique AI builds a highly secure generative AI platform purpose-built for financial services, enabling enterprises to automate complex workloads. They're focused on revolutionizing how financial institutions (hedge funds, PE, investment banks) leverage AI while maintaining enterprise-grade security and compliance.
Culture
Startup-paced, collaborative, inclusive. They explicitly encourage diverse backgrounds and neurodivergent candidates.
Is This Role For You?
- You've built B2B SaaS demand gen programs and can translate complex AI/fintech concepts into compelling narratives for financial buyers
- You're a LinkedIn native who understands organic reach, personal brand, and how to build engaged communities around thought leaders
- You thrive as a bridge-builder: comfortable translating between product/sales feedback and creative strategy, US and EU teams
- You want hands-on ownership-content strategy, campaign execution, event logistics, media outreach-not just strategy docs
- You need visa sponsorship or work authorization outside the US-they explicitly don't sponsor
- You're remote-first or location-flexible; this is 100% on-site in NYC with no exceptions
- You're not interested in AI, fintech, or financial services verticals-the domain knowledge matters here
Interview Process
Not specified
Recommend clarifying: initial screening, portfolio review (writing samples, LinkedIn strategy examples), stakeholder interviews with sales/product leads, take-home content strategy project
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for content marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
More roles like this
Social Media Content Creator (Instagram Reels | AI-Driven)
Hyphenconnect • APAC
Director of B2B & Content Marketing
Jobgether • US
CRM Copywriter (6m FTC/Freelance)
DEPT® • London; United Kingdom
Senior Content Marketing Manager, Narrative & Comms
Jobgether • Romania
Context
About Content Marketing roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.