Content & Social Media Marketing Specialist

Job Logistics Summary

Position: Content & Social Media Marketing Specialist Location: Bogotá/Barranquilla (Hybrid) Compensation: Dependent on Experience

About the Role

We are looking for a Content & Social Media Marketing Specialist to help build SellCord's online presence, with a strong focus on LinkedIn.

This person will own the day-to-day creation and management of content across LinkedIn and other digital channels. The ideal candidate is a strong marketer and writer who understands how to create content that is relevant, engaging, and aligned with business goals.

You should be comfortable taking an idea and turning it into a finished piece of content, from developing the concept and writing the copy to creating the visual or video and publishing it.

We are looking for someone who is hands-on, creative, proactive, and comfortable using AI and modern content creation tools.

Key Responsibilities

LinkedIn & Social Media

• Manage SellCord's LinkedIn presence and day-to-day content.

• Develop and maintain a consistent content calendar.

• Create and publish engaging LinkedIn posts, carousels, short-form content, and other social media content.

Research relevant industry topics, trends, and conversations to identify content opportunities.

Help increase engagement, visibility, and brand awareness on LinkedIn.

• Monitor content performance and use insights to improve future content.

Support LinkedIn content for company leadership and executives when needed.

Content & Copywriting

• Develop content ideas based on SellCord's business, services, audience, and industry.

• Write compelling copy for LinkedIn posts, graphics, carousels, videos, and other marketing materials.

Create strong hooks, headlines, captions, and calls-to-action.

Turn company knowledge, internal conversations, customer insights, and industry trends into engaging content.

Repurpose existing content into different formats.

Maintain a consistent and professional brand voice.

Content Production

• Create basic graphics and marketing assets.

Create and edit short-form videos for LinkedIn and other digital channels.

Use AI tools to improve the speed and quality of content creation.

Experiment with new content formats and AI-powered tools.

Work with existing brand guidelines to ensure content is visually and professionally consistent.

Content Performance

• Track basic content metrics such as impressions, engagement, clicks, and follower growth.

Identify what types of content are performing well.

Make recommendations to improve content strategy based on performance.

Skills & Qualifications

3+ years of experience in content marketing, social media marketing, digital marketing, or a similar role.

Strong experience using and managing LinkedIn.

Strong English writing and copywriting skills.

Understanding of social media content strategy.

Experience creating content for a professional or business audience.

Ability to create engaging marketing content independently.

Basic video editing experience.

Comfortable using AI tools and other AI-powered content creation tools.

Strong attention to detail and a good understanding of brand voice and messaging.

Ability to work independently and manage multiple content projects.

Why It’s Awesome to Join SellCord

Be part of a dynamic and supportive team in a fast-growing company

Enjoy opportunities for professional development and career growth

Competitive compensation with 19 paid time off days

Work with cross-functional teams dedicated to innovation and operational excellence

Please submit your resume in English. We can’t wait to see your application roll in!