Marketing & Content Executive

Full-time contractor | Remote/Hybrid (Medellin, Colombia preferred due to in person requirements ) | E-commerce

About Maris & Sol

Maris & Sol is a premium swimwear brand, designed for real bodies and made in England. We sell direct-to-consumer across the US, Australia and the UK, and we're growing fast. We're a small, sharp, fully remote team that moves quickly, uses AI tools heavily, and cares about doing things properly.

The role

You'll be the founder's right hand across marketing execution: planning and running campaigns, creating content, building emails and keeping the customer experience tight. This is a doer's role. Strategy and creative direction come from the founder - your job is to execute it at a high standard, at pace, without needing your hand held.

Because we sell into both hemispheres, this is a year-round operation: when the US summer season winds down, Australia's ramps up. You'll be running two promotional calendars, not one.

What you'll do

Campaign planning & management (your biggest job)

• Plan and execute multi-channel campaigns end to end: email, site, social, ads support
• Own the promotional calendar across two hemispheres and keep every channel moving to it
• Configure promo mechanics in our Shopify app stack (upsells, gift-with-purchase, discount rules)
• Keep promo content ready a minimum of two weeks before go-live

Content creation

• Produce 50+ pieces of content per month for paid ads and organic social: static graphics, short-form video edits and copy
• Design in Canva against our brand guidelines (no advanced Photoshop needed)
• Write hooks and copy that understand the difference between paid and organic - what stops a scroll on a cold Meta audience vs what serves an engaged follower
• Brief and coordinate our contract video editor for heavier edits

Influencer & creator marketing

• Find, outreach and manage influencers and UGC creators end to end: sourcing, briefing, negotiating, chasing deliverables and tracking performance
• Run our affiliate and creator programs (ShopMy, Shopify Collabs)
• Turn the best creator content into paid ads and organic posts

Email & retention marketing

• Build and send campaigns and flows in Klaviyo: design, copy and code
• Manage segmentation, signup forms, popups and discount code logic
• We use AI tools (Claude Code) to build email HTML - you don't need to write code, but you need to read and understand it well enough to direct changes and spot problems

Paid media support (Meta & Google)

• Build ads hands-on in Meta Ads Manager: campaigns, ad sets, creative uploads, audiences and exclusions, to the founder's strategy
• Help run and optimise Google Ads alongside Meta
• Meta strategy stays with the founder - your job is the heavy lifting: building, launching, monitoring and reporting

Shopify & website

• Update products, collections, landing pages and site content
• Basic theme editing and light HTML/CSS troubleshooting
• Keep the site accurate across three markets and currencies

Organic social & community

• Own the social inbox: respond to all DMs within 24 hours (customers first), moderate and reply to ad comments across platforms
• Publish to the content calendar and keep stories and feed active

Customer service oversight (about 1 hour a day)

• Oversee our AI-assisted customer service hub: review drafted responses, approve replacements and resolve edge cases in brand voice

SEO & AI search

• Basic on-page SEO upkeep, plus optimising how the brand appears in AI search results (ChatGPT, Perplexity, Google AI)

Reporting

• Pull weekly numbers from Shopify and Meta and know what they mean - you don't set strategy, but you should notice when something's working or broken

What you need

• Hands-on experience in an e-commerce environment: in-house at a DTC brand, or agency-side with e-commerce clients
• Strong copywriting across ads, email and social
• Confident graphic design in Canva with genuine visual taste
• Klaviyo (or equivalent ESP) experience, and the ability to read and understand HTML/CSS (AI writes it, you direct it)
• Hands-on experience building campaigns in Meta Ads Manager, with working knowledge of Google Ads
• Working knowledge of Shopify: products, discounts, apps, basic theme edits
• A clear grasp of paid vs organic content and what makes a hook work
• Fluency with AI tools - we build them into everything and you should too
• Fluent English, written and spoken - your copy goes to customers unedited
• Self-management: you'll get clear briefs and priorities, then you're expected to run

Highly desirable (but not a requirement)

• A proven track record in influencer marketing: campaigns you've run, creators you've managed, and results you can point to. Candidates with demonstrated influencer experience will be given preference
• Experience growing a brand on TikTok (organic or paid)

Who you are

You're an executor and an integrator, working with a visionary founder: you turn direction into finished work, you close loops, and you don't need to be chased. You have creative flair within a system - given brand guidelines and a brief, you produce work the founder rarely needs to redo. You could be a hungry graduate with agency internship experience, a parent returning to work with a serious skill set, or anywhere in between. What matters is output.

You hold yourself and others to high standards and are self-organized, with excellent attention to detail.

The details

• Type: Full-time contractor position, 40 hours per week
• Location: Fully remote. Open to candidates in Medellin, Colombia.
• There are some days requires in Medellin for content shooting so rural based applications will not be considered
• Requirements: You must have your own legal right to work in your country of residence, your own equipment and reliable internet
• Hours: Flexible, with a required daily overlap window with the founder
• Compensation: USD $1,800-2,800 USD per month depending on experience, paid monthly. Top of range for candidates with proven DTC e-commerce, Shopify and Klaviyo experience

Hiring process

• Application (see below)
• Short work-style and personality assessment
• Paid trial task: a small real-world brief (statics + one email)
• Interview with the founder

How to apply

Send the following, complete:

• Your CV
• A link to your portfolio or work samples (ad creative, emails or campaigns you've built)
• A cover letter whose opening paragraph is no more than 300 words on why we should hire you. The first word of that paragraph must be "Crinkle"
• The best-performing piece of content or campaign you've personally produced, and what made it work
• Your monthly rate expectation in USD
• Confirmation of your country of residence, right to work there, and your working time zone

Email: hello@marisandsol.com

We have listed 12 month contract in this ad, however we are looking for someone for the company on an long term basis

Applications that don't follow these instructions won't be reviewed.

Job Type: Contract Contract length: 12 months

Education:

• Bachelor's (Preferred)

Language:

• English (Required)

Work Location: Hybrid remote in Medellín, Antioquia