The Challenge
LuxTrust is consolidating three brands into one while positioning itself as the go-to expert in EUDI Wallet integration and digital sovereignty. You'll own the content strategy that makes this happen—structuring messaging, scaling production, and establishing thought leadership in a high-growth phase.
Your Mission
Map and audit existing content across three brands; develop consolidated brand messaging framework and key narrative pillars
Build and publish first 4-6 strategic assets (whitepapers, case studies, articles) positioning LuxTrust as EUDI Wallet leader
Launch editorial calendar covering all channels (website, LinkedIn, events) with clear content themes and publishing cadence
Identify and secure 3-4 target events/conferences for Q2-Q3; begin planning first company-hosted webinar or virtual event
Execute full brand consolidation content campaign; measure messaging adoption and awareness lift across target segments
Produce 15+ pieces of content across formats (articles, videos, case studies, one-pagers); achieve 40%+ engagement targets
Deliver 2-3 successfully executed events with documented attendance, lead generation, and ROI metrics
Create complete sales enablement toolkit (solution briefs, pitch decks, ROI calculators) for all geographies and product lines
KPIs You'll Own
Content Engagement Rate
Track average engagement (views, shares, clicks) across all published content pieces to validate strategy resonance.
Lead Generation by Content
Measure qualified leads attributed to content assets and campaigns; target 30+ leads per month by month 6.
Event ROI
Calculate cost per attendee, cost per qualified lead, and pipeline influence for sponsored and hosted events.
Brand Awareness Lift
Track unaided brand recall, consideration, and positioning perception pre and post consolidation campaign.
Content Production Velocity
Monitor pieces published per month across all channels; target 4-6 assets weekly by month 6.
Tools & Stack
Your Team
Your Manager
Not specified; likely VP Marketing or Chief Marketing Officer
Current Team
Not specified; you'll coordinate with internal teams and external agencies
New backfill role to scale content capacity during brand consolidation
The Package
Salary
$55K-$72K base
Remote
On-site in Paris, Île-de-France, France
Benefits & Perks
Company Intelligence
LuxTrust is a qualified Trust Services Provider offering digital identity, strong authentication, electronic signature, and document management solutions. Based in Luxembourg with 110+ professionals across France, Morocco, and expanding internationally, the company prioritizes long-term client relationships built on trust and innovation.
Team Size
110
Customers
International enterprise clients requiring qualified electronic signatures and digital identity solutions
Culture
Multicultural, forward-thinking, committed to innovation and digital sovereignty
Is This Role For You?
- You've managed content strategy end-to-end for a B2B SaaS or enterprise software company; you own outcomes, not just outputs
- You thrive during brand or organizational transformation; ambiguity energizes you because you see the blank canvas
- You're comfortable with technical/compliance content (digital identity, eSignatures, regulations) and can translate it for multiple audiences
- You're scrappy with tools and platforms; you can brief designers, coordinate vendors, and manage production schedules without hand-holding
- You measure everything and optimize ruthlessly; vanity metrics bore you; you speak ROI and pipeline influence
- You need remote flexibility or distributed work arrangements; this is on-site Paris only
- You prefer execution over strategy; this role demands defining the content direction, not just executing someone else's plan
- You shy away from internal stakeholder management; you'll coordinate with product, sales, events, and exec teams constantly
- You're not comfortable learning complex regulatory/technical domains (EUDI Wallet, digital signatures, eIDAS); you need simple consumer products
Interview Process
Phone screen
Hiring manager discusses background, content strategy experience, and familiarity with B2B/SaaS marketing
Case study or portfolio review
Walk through past content strategy projects, brand consolidation experience, or campaign results with metrics
Second round interview
Deeper conversation with VP Marketing or head of communications; discuss approach to messaging, editorial planning, and stakeholder management
Take-home exercise (optional)
Develop initial content strategy outline or messaging framework for a hypothetical brand consolidation scenario
Interested in this role?
Apply now and hear back within days, not weeks.
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About Content Marketing Roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.