Associate Director, Content Marketing

Accountabilities:

• Define and execute end-to-end B2B and B2C content marketing strategies across multiple digital channels, including web, email, social media, mobile, blogs, and campaigns.

• Oversee content production and editorial quality across formats such as articles, landing pages, newsletters, videos, webinars, and promotional assets.

• Manage and mentor a Content Marketing Analyst, while coordinating freelancers and external contributors as needed.

• Develop integrated campaigns that enhance customer journeys, improve engagement, and support lead generation and conversion goals.

• Ensure consistent messaging, brand alignment, and storytelling across all touchpoints, collaborating with internal communications and cross-functional teams.

• Leverage analytics tools and performance data to measure impact, optimize campaigns, and inform strategic decisions.

• Lead social media strategy execution and ensure effective audience segmentation, targeting, and content personalization.

Requirements:

• Bachelor’s degree in Marketing, Communications, Journalism, or a related field.

• 5+ years of experience in content marketing, digital marketing, editorial, or communications roles.

• Proven track record of building and executing successful content strategies across multiple digital platforms and formats.

• Strong expertise in content performance analysis, customer journey mapping, segmentation, and persona development.

• Excellent writing, editing, and storytelling skills with the ability to adapt tone for diverse audiences.

• Experience managing content tools and platforms such as WordPress, Marketo, Google Analytics, and social media management systems.

• Strong leadership, collaboration, and project management skills in fast-paced, cross-functional environments.

• Fluency in French is considered a strong asset.

Benefits:

• Fully remote work flexibility within Canada, supporting work-life balance and autonomy.

• Competitive compensation package aligned with experience and market benchmarks (approximately $102,000-$130,000 CAD).

• Comprehensive health, wellness, and employee assistance programs.

• Generous paid time off and flexible scheduling to support personal and professional balance.

• Strong focus on professional development, training opportunities, and continuous learning support.

• Inclusive, mission-driven culture centered on equity, diversity, and social impact.

• Opportunities to contribute to meaningful work that supports global education and inclusion initiatives.

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