The Challenge
Schwab is redefining financial advisory through digital-first experiences. You'll own the content strategy and execution that helps independent financial advisors discover and engage with Schwab's full product suite-building trust and driving adoption at scale.
Your Mission
Audit existing advisor content landscape and map SEO gaps; prioritize top 20 high-impact keyword targets with search volume data
Ship 3-5 new insights-driven content pieces (guides, case studies, product comparisons) optimized for advisor pain points and search intent
Establish content calendar and publishing cadence; get stakeholder alignment on messaging framework for Q2 campaigns
Complete UX audit of 2-3 key advisor-facing web experiences; document friction points and propose navigation/design improvements
Increase organic advisor channel traffic by 25%+ and measure with GA4; track content engagement by piece and persona
Launch SEO-optimized content hub with 15+ articles/resources; achieve top 3 SERP positions for 8+ target keywords
Build repeatable content production workflow with agency partners; reduce turnaround time by 30% through brief templating and approval process
Execute 2 cross-functional digital campaign launches; measure performance via CTR, conversion rate, and advisor activation metrics
KPIs You'll Own
Organic Traffic Growth
Month-over-month increase in advisor channel traffic from organic search; target 25-40% growth by Q2.
Content Engagement Rate
Average time on page, scroll depth, and download rates for content assets; track by content type and advisor segment.
SERP Rankings
Number of target keywords ranking in top 3 positions; aim for 8-12 high-intent keywords by month 6.
Campaign Conversion Rate
Click-through and conversion rates on digital campaigns; baseline current state and improve by 15%+ through optimization.
Content Velocity
Pieces published per month and time from brief to launch; establish 3-4 pieces/month baseline by month 3.
Tools & Stack
Your Team
Your Manager
VP or Director of Advisor Services Marketing (not specified)
Current Team
Digital Content, Channel and Client Engagement Marketing Team (size unclear)
New individual contributor role
The Package
Salary
$85K-$110K base
Remote
On-site in Austin, TX; 4 days/week in-office requirement
Benefits & Perks
Company Intelligence
Charles Schwab is a major player in financial services and investment management. They're modernizing the advisor experience through digital-first tools and content. The company values innovation and challenging industry norms.
Customers
Independent financial advisors
Culture
In-office collaboration, innovation-driven, bias toward action
Is This Role For You?
- You've shipped 3+ content marketing campaigns and know how to tie content to measurable business outcomes (traffic, leads, conversions)
- You're fluent in SEO fundamentals and can brief agencies, interpret keyword research, and optimize existing pages
- You can write clear, compelling copy for financial/B2B audiences and edit ruthlessly for clarity and impact
- You're comfortable in ambiguity, can prioritize across competing projects, and drive decisions without perfect information
- You thrive in collaborative, cross-functional environments and enjoy working with creative partners
- You want fully remote work-this role is 4 days/week on-site in Austin, non-negotiable
- You're seeking hands-on design or technical implementation; this is strategy and content-led, not execution-heavy on design
- You need fast-moving startup energy; Schwab moves at enterprise pace with more process and stakeholder management
Interview Process
Phone Screen
Recruiter confirms experience with content marketing, SEO, and B2B marketing; discuss relocation/on-site requirement
Take-Home Project
Likely scenario: audit a piece of advisor-facing content or website; provide recommendations for SEO, UX, and copy optimization
Manager Interview
Behavioral and situational; focus on project management, cross-team collaboration, handling ambiguity, and content strategy examples
Panel or Stakeholder Round
Interviews with 1-2 cross-functional partners (product, design, or communications); alignment on vision and working style
Ready when you are
Interested in this role?
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About Content Marketing roles
Content marketers create the articles, guides, videos, and thought leadership that attract and educate potential customers. The best content marketers think like publishers — building audiences, not just writing blog posts.