The Challenge
Arrae is a wellness brand looking for you to become the face of their TikTok presence. You'll drive community engagement and product discovery through authentic, trend-forward short-form content while directly supporting their TikTok Shop revenue.
Your Mission
Establish consistent posting cadence: 4-5 TikToks/week that hit 50K+ views minimum and maintain 8%+ engagement rate
Build on-camera confidence and develop signature content pillars (product, lifestyle, BTS) that align with brand voice
Ship 10+ UGC-style ad concepts for testing; identify top-performing hooks with 3%+ CTR
Launch TikTok Shop integration: 8+ shoppable videos with tracked conversion metrics
Grow TikTok following from baseline to 100K+ accounts with 10%+ monthly growth rate
Achieve $XXK attributed revenue through TikTok Shop shoppable content and affiliate program
Develop and execute 2-3 platform-native campaign strategies based on trend research and community feedback
Train and mentor 1-2 new team members on content process and on-camera presence
KPIs You'll Own
TikTok Video Views & Engagement Rate
Track monthly average views per video and engagement rate (likes + comments + shares) to optimize content performance.
TikTok Shop Conversion Rate & AOV
Measure click-through rate on shoppable videos and average order value attributed to social content.
Follower Growth Rate
Monitor month-over-month TikTok follower growth and community sentiment through comment analysis.
UGC Ad Performance (CTR & CPC)
Evaluate cost-per-click and click-through rate on user-generated ad concepts tested across platforms.
Content Calendar Adherence
Track posting consistency and alignment with campaign calendars and trend windows.
Tools & Stack
Your Team
Your Manager
Head of Social
Current Team
Social media team (size undisclosed); founders present for BTS content
New role
The Package
Salary
$60K-$75K base
Remote
Hybrid: On-site 3 days/week in Los Angeles, CA
Benefits & Perks
Company Intelligence
Arrae is a wellness brand scaling its social presence and e-commerce through TikTok. They're looking to leverage short-form video and community engagement to drive product discovery and direct-to-consumer sales.
Culture
Fast-paced, startup-like; collaborative and proactive environment with passion for wellness and lifestyle storytelling.
Is This Role For You?
- You have 2-4 years creating short-form social content with proven TikTok or Instagram Reels portfolio
- You're comfortable being on-camera and have natural charisma; you understand how to read an audience
- You obsess over TikTok Shop data, conversion hooks, and A/B testing-not just vanity metrics
- You're based in LA and can commit to 3 days/week in-office; you thrive in fast-paced startup environments
- You're camera-shy or uncomfortable with on-camera presence as a core job duty
- You prefer long-form, polished content over rapid-iteration, trend-chasing short-form video
- You can't commit to Los Angeles hybrid schedule or lack experience with TikTok/platform-native content strategy
Interview Process
Initial Screen
Chat with recruiter about social portfolio, on-camera experience, and TikTok Shop familiarity.
Portfolio Review
Submit 3-5 best TikToks/Reels with performance data (views, engagement, conversion if available).
On-Camera Interview
Live demo of on-camera presence and storytelling ability; discuss content strategy approach.
Team Interview
Meet Head of Social and potentially founders to assess cultural fit and collaboration style.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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