The Challenge
Nike is hunting for a Basketball Brand Director who lives and breathes NYC hoops culture. You'll own basketball brand strategy for the world's biggest sports brand from ground zero-the city that defines the game-reporting directly to the Senior Director and shaping Nike Basketball's global narrative from the streets up.
Your Mission
Map the NYC basketball ecosystem: identify key grassroots programs, leagues, community organizations, and athlete influencers; build relationships across all tiers
Audit current Nike basketball activations in NYC; identify gaps between brand strategy and street-level relevance; present recommendations to leadership
Launch one Q1 seasonal activation that connects Nike basketball to NYC consumer zeitgeist; measure reach, engagement, and brand sentiment lift
Establish cross-functional rhythm: align with NA Men's Brand Management, Geo & City Brand, and functional marketing partners on priorities and cadence
Deliver a comprehensive 12-month NYC Basketball brand strategy that ties grassroots community activation to global brand narrative; approved by senior leadership
Execute 2-3 major seasonal campaigns that drive measurable business growth (revenue, market share, or customer acquisition) and cultural relevance in NYC
Build and onboard your direct team (size TBD); establish team rituals, KPI dashboards, and accountability structures for campaign performance
Generate quarterly consumer insights reports from NYC that inform NA and Global teams; establish you as the authoritative voice on NYC basketball culture at Nike
KPIs You'll Own
Campaign ROI
Revenue or customer acquisition generated per dollar spent on NYC basketball activations and campaigns.
Brand Lift
Pre/post campaign measurement of Nike basketball brand awareness, consideration, and preference among NYC consumers.
Community Reach
Number of NYC grassroots athletes, programs, and community members directly engaged through partnerships and activations.
Earned Media Value
Dollar value of unpaid media (social, press, influencer) generated from NYC basketball campaigns and activations.
Team Velocity
On-time delivery rate of seasonal activations and campaign briefs; cross-functional collaboration effectiveness scores.
Tools & Stack
Your Team
Your Manager
Senior Director of NYC Brand Management
Current Team
NYC Brand Management team; cross-functional partners in NA Men's Brand Management, Geo & City Brand, and functional marketing teams
New role or backfill-team composition to be determined
The Package
Salary
$157K-$332K base
Remote
On-site, full-time, New York City
Benefits & Perks
Company Intelligence
Nike is a global leader in athletic apparel, footwear, and equipment. The company partners with world-class athletes and teams across all sports, driving innovation in product design and sports marketing. Nike's culture emphasizes diversity, creativity, and boundary-pushing to define the future of sport.
Customers
Athletes, sports teams, fitness enthusiasts, and global consumers across all major sports
Culture
Performance-driven, athlete-obsessed, innovation-focused, diverse and inclusive
Is This Role For You?
- You have 8+ years of brand marketing experience with at least 3 years leading a team or major brand function
- You're obsessed with basketball culture and have deep relationships across NYC grassroots, leagues, and communities
- You've successfully orchestrated multi-channel seasonal campaigns from strategy through execution with measurable ROI
- You thrive in matrixed organizations, collaborating across geographies and functions while owning a clear mandate
- You understand how to translate street-level culture and community insights into global brand narratives
- You're a generalist marketer without specific sports marketing or basketball culture credibility
- You prefer remote work or flexible location arrangements; this role requires NYC-based, in-person presence
- You need clear silos and single-threaded reporting; this role demands constant cross-functional navigation and influence
Interview Process
Phone Screen
Initial conversation about your brand marketing background, leadership experience, and NYC basketball knowledge
Case Study / Strategy Presentation
Develop and present a hypothetical NYC basketball brand activation strategy or campaign brief
In-Person Interviews
Multiple rounds with Senior Director, peer Brand Directors, and cross-functional partners (likely 2-3 sessions, 4-6 interviewers total)
Reference Checks
Nike will verify past leadership, campaign success, and cultural fit with former managers and collaborators
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Brand Marketing roles
Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.