The Challenge
Brandvocacy acquires and monetizes brands through strategic licensing partnerships. You'll build out their marketing function from the ground up, developing brand strategies that drive wholesale and retail adoption across multiple channels.
Your Mission
Develop and document brand strategy framework for 2-3 core brands, including positioning, messaging, and visual guidelines
Audit competitive landscape and create market research deck identifying consumer trends and positioning gaps
Launch first integrated campaign across digital channels (Meta, TikTok, Shopify) with measurable engagement targets
Establish baseline brand performance metrics and reporting dashboard for leadership visibility
Execute 3+ multi-channel brand campaigns demonstrating 20%+ engagement lift vs. baseline
Increase ecomm conversion rate by 15% through optimized product merchandising and brand storytelling across platforms
Create licensee brand deck library (5+) enabling retail partners to execute consistent, on-brand activations
Present quarterly brand performance review to executives and retail partners showing market share gains and consumer sentiment shifts
KPIs You'll Own
Campaign Engagement Rate
Track click-through, conversion, and share metrics across all digital channels (Meta, TikTok, email, Shopify).
Ecomm Revenue & AOV
Monitor total revenue and average order value across Shopify, Amazon, TikTok Shop, and Meta Shop storefronts.
Brand Awareness Lift
Measure month-over-month brand recall and consideration via consumer surveys and social listening tools.
Licensee Activation Rate
Track % of retail partners successfully implementing brand materials and executing co-marketing campaigns.
Tools & Stack
Your Team
Your Manager
Not specified - likely Head of Marketing or VP Brand
Current Team
Building marketing team from ground up
New role - first dedicated Brand Marketing Manager
The Package
Salary
$65K-$85K base
Remote
On-site, New York, NY
Benefits & Perks
Company Intelligence
Brandvocacy is a brand management company that acquires, creates, and monetizes brands through IP licensing to wholesalers and retailers. They partner with licensees to drive revenue through multi-channel retail distribution.
Customers
Wholesalers and retailers (B2B2C model)
Is This Role For You?
- You've run ecomm campaigns on Shopify, Meta, TikTok, or Amazon and can show concrete ROI numbers
- You're energized by brand building and enjoy translating strategy into visual assets (Canva, Figma proficiency required)
- You're comfortable wearing multiple hats-market research, campaign execution, stakeholder presentations, design support
- You have 1-3 years of brand or digital marketing experience and want to own a function rather than execute tasks
- You need a fully remote setup or flexible location-this is on-site only in NYC
- You prefer deep specialization over T-shaped generalism; this role demands strategy, design, analytics, AND ecomm chops
- You lack hands-on ecomm platform experience (Shopify, Meta Ads, TikTok Shop); this is table stakes
Interview Process
Screening Call
Discuss your ecomm background, brand campaigns you've run, and familiarity with licensing/wholesale models
Portfolio Review
Share 2-3 campaigns with metrics (engagement, conversion, reach) and examples of brand decks or creative direction work
Live Case Study
Develop a brand strategy outline and social campaign concept for a hypothetical Brandvocacy brand in 1-2 hours
Team Interview
Meet with leadership to discuss vision for brand marketing function, team build-out, and strategic priorities
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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Context
About Brand Marketing roles
Brand marketers build the perception, voice, and visual identity that makes a company memorable. They oversee creative campaigns, brand guidelines, partnerships, and the emotional connection between company and customer.