Paula's Choice Skincare
Science-first skincare brand, $250M revenue, acquired by Unilever in 2021.
Founded
1995
Team size
201-500
Funding
Acquired by Unilever
Industry
Beauty / DTC
Famous for
What Paula's Choice Skincare is known for
- Built fragrance-free skincare line on clinical research, not celebrity endorsement.
- Scaled to $250M revenue as independent DTC brand before Unilever acquisition.
- Maintains direct-to-consumer focus post-acquisition, 75% of sales online.
For growth marketers
What it's like to work at Paula's Choice Skincare
Mature DTC brand now operating within a Fortune 500 parent. 413 employees, established product-market fit, and a shift from startup velocity to scale efficiency. Growth challenges center on retention, market expansion, and balancing DTC autonomy with Unilever's portfolio synergies. If you thrive in structured environments with real budgets and long-term brand building, this is the seat.
About
In their own words
Research-based skincare brand. Fragrance-free, science-driven products. 413 employees, $250M revenue. Acquired by Unilever in 2021. DTC-first with 75% online sales.
Open positions
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FAQ
Questions about Paula's Choice Skincare
Is Paula's Choice Skincare hiring growth marketing roles?
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How do I apply to Paula's Choice Skincare?
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