Social Media Marketing Lead

Accountabilities:

As the Social Media Marketing Lead, you will own the development and execution of social-first marketing initiatives that increase brand visibility, strengthen community engagement, and support ecosystem growth. You will manage campaigns from strategy through measurement while partnering with internal teams and external stakeholders to deliver impactful communications.

• Develop and execute social media campaigns from concept creation to performance analysis, supporting product launches, partner initiatives, and integrated marketing programs.

• Build and manage a consistent content strategy across social platforms, including editorial calendars, recurring content formats, channel optimization, and audience engagement.

• Own daily social media operations, including content creation, publishing, copywriting, scheduling, and community interaction across key channels.

• Evaluate and expand presence across emerging social platforms while using social listening insights to identify trends, sentiment, and opportunities.

• Grow and manage video content initiatives, including developing a roadmap, coordinating uploads, and optimizing content performance.

• Support executive communications by creating and amplifying leadership content, managing engagement, and aligning messaging with broader communications strategies.

• Identify, build, and maintain relationships with creators, influencers, and key opinion leaders to extend campaign reach and strengthen credibility.

• Plan and execute social activations around conferences, events, sponsorships, and community initiatives to increase awareness and participation.

• Coordinate cross-functional marketing projects with teams including Design, Developer Relations, Growth, Product Marketing, Partner Marketing, and Communications.

• Support email marketing initiatives, including campaign planning, drip sequences, list management, content creation, and performance tracking.

• Maintain project timelines, editorial schedules, and campaign reporting to ensure high-quality execution and alignment across stakeholders.

Requirements: The ideal candidate is a creative and organized social media marketing professional with strong experience building brand presence, managing communities, and executing digital campaigns. You should have experience working independently, collaborating across teams, and translating marketing goals into engaging content and measurable results.

• 6-9 years of experience in social media marketing, digital marketing, or a related role with ownership of brand channels.

• Proven experience developing and executing social media strategies across multiple platforms.

• Experience working with creators, influencers, and KOLs, including sourcing, relationship management, and campaign coordination.

• Strong understanding of social listening practices and the ability to turn audience insights into actionable content strategies.

• Experience managing launch-related marketing campaigns, lifecycle communications, and drip marketing programs.

• Experience supporting executive or leadership communications through social channels.

• Excellent written and verbal communication skills with strong copywriting and storytelling abilities.

• Strong project management skills with the ability to prioritize multiple initiatives and meet deadlines in a fast-paced environment.

• Familiarity with social media management tools, analytics platforms, email marketing software, and content management systems.

• Understanding of digital marketing fundamentals, including SEO, PPC, analytics, and performance measurement.

• Creative problem-solving mindset with strong attention to detail and the ability to work both independently and collaboratively.

• Interest in Web3, decentralized technologies, emerging platforms, and community-driven ecosystems is highly valued.

Benefits:

• Opportunity to play a key role in growing awareness and adoption of innovative decentralized technology.

• Fully remote work environment with flexibility and autonomy.

• Collaboration with global marketing, product, engineering, communications, and ecosystem teams.

• Opportunity to build impactful campaigns across emerging platforms and communities.

• Dynamic, fast-paced environment with opportunities for ownership and professional growth.

• Exposure to cutting-edge technologies and rapidly evolving digital ecosystems.

• Ability to influence brand strategy, community engagement, and market positioning.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1