Social Media and Events Manager

Accountabilities

• Own the social media strategy and day-to-day execution, establishing a consistent publishing cadence and growing an engaged audience across the finance and operations community.

• Develop content strategies that increase visibility, credibility, engagement, and awareness among finance and operations professionals.

• Help shape the event strategy by identifying and prioritizing relevant conferences and industry opportunities.

• Represent the organization at events through live coverage, interviews, on-site storytelling, and other audience-focused content.

• Create compelling content across formats, including short-form video, carousels, infographics, event recaps, product explainers, and social posts.

• Develop content that supports both social and event initiatives, ensuring campaigns and individual pieces reinforce broader marketing objectives.

• Use AI tools throughout the content production workflow to increase efficiency and scale while applying strong editorial judgment to maintain quality.

• Participate authentically and credibly in relevant professional communities, including LinkedIn, industry forums, and appropriate online communities.

• Build relationships and establish credibility with finance, accounting, FP&A, operations, and enterprise technology audiences.

• Serve as a recognizable public representative of the brand, communicating confidently both online and at industry events.

• Monitor social and community engagement to identify relevant conversations, emerging topics, and opportunities to strengthen audience relationships.

• Travel to industry events approximately 2-6 times per year as the event program develops.

Requirements

• 3+ years of experience in B2B social media, content marketing, creator marketing, or a similar role serving a professional audience.

• Demonstrated success growing a LinkedIn or other B2B social media channel with meaningful engagement rather than simply increasing follower counts.

• Hands-on experience creating and managing event content, including live coverage, conference representation, interviews, and post-event recaps.

• Comfortable appearing on camera and representing an organization publicly across digital channels and in-person events.

• Strong content creation skills with the ability to turn complex professional topics into clear, engaging, and audience-relevant stories.

• Demonstrated experience incorporating AI tools into content workflows, along with the editorial judgment to recognize when AI-generated output requires improvement.

• Ability to establish trust and credibility with finance and operations audiences.

• Experience creating content for finance, accounting, FP&A, enterprise SaaS, or related professional audiences is a strong advantage.

• Strong written and verbal communication skills with an authentic, confident, and engaging public presence.

• Self-directed and comfortable working independently in a remote environment without extensive day-to-day supervision.

• Strong organizational skills and the ability to manage multiple content initiatives, publishing schedules, and event priorities simultaneously.

• Willingness and ability to travel approximately 2-6 times per year for industry events as the program grows.

Benefits

• $80,000-$115,000 annual salary.

• Fully remote position for employees based in the United States.

• Opportunity to take ownership of social media strategy and event content initiatives.

• High-visibility role with the opportunity to become a recognizable voice within finance and operations communities.

• Hands-on exposure to content creation, social strategy, events, community engagement, and AI-powered marketing workflows.

• Opportunity to represent the organization at industry conferences and professional events.

• Collaborative environment focused on building meaningful engagement with professional audiences.

• Opportunity to contribute to the growth of an established, financially sustainable software business.

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