The Challenge
A well-known CPG brand in Seattle is hiring their lead social media person — this is an agency placement through Creative People, so you'll work directly at the client company. You'll own the multi-channel presence from strategy to execution: Instagram, TikTok, YouTube, and emerging platforms. The twist — you need to be comfortable on camera. You're not just managing the brand's social, you're becoming its face.
Your Mission
Immerse yourself in the brand — product, audience, competitors, current social performance
Define the social strategy across all platforms with clear content pillars and posting cadence
Shoot your first batch of on-camera content — establish the brand's video personality
Set up measurement framework — what you'll track and how you'll report
Grow key social metrics by 25%+ (followers, engagement, video views)
Build a content production system — batch shoots, editing pipeline, approval workflow
Launch a cross-functional campaign with the cafe and partnerships teams
Become the recognized face/voice of the brand across social platforms
KPIs You'll Own
Video Views
Monthly video views across TikTok, Reels, and YouTube Shorts
Engagement Rate
Average engagement per post across all platforms
Follower Growth
Net new followers per month per platform
Content Velocity
Posts per week — consistency drives the algorithm
Tools & Stack
Your Team
Your Manager
Head of Brand — you'll report directly to the brand leader
Current Team
You + brand team + cafe/partnerships teams for cross-functional campaigns
This is a key hire — they're building out the social function
The Package
Salary
$85K–$110K base
Remote
On-site 5 days/week in Seattle
Benefits & Perks
Company Intelligence
Fast-growing CPG brand based in Seattle, placed through Creative People (recruitment agency). The company is in the match/lighter consumer goods space with a strong brand identity and a social-media-savvy customer base. They're investing in social as a primary growth channel.
Team Size
50-200 employees (estimated)
Customers
Younger consumers (18-35) who buy through retail and DTC channels
Culture
Brand-first culture. They care deeply about how the brand shows up everywhere — social is a top priority, not an afterthought.
Is This Role For You?
- You have 4-6 years of social media management experience, ideally for CPG or lifestyle brands
- You're comfortable on camera — this is not negotiable for this role
- You deeply understand TikTok and Instagram algorithms (not just posting, but growth mechanics)
- You have a creative portfolio that shows standout work, not just volume
- You use data to make creative decisions — intuition backed by analytics
- You're camera-shy — being the brand's on-screen personality is core to this role
- You want remote flexibility — it's 5 days on-site in Seattle
- You prefer strategy-only roles — this is strategy AND daily execution
- You're not interested in CPG/consumer brands — industry passion matters here
Interview Process
Application via Creative People
Submit resume + portfolio/reel of your best social content
Recruiter Screen
30-min call with Creative People to discuss fit and expectations
Hiring Manager Interview
45-min video call with Head of Brand — strategy discussion
Content Exercise + Final
Create sample content for the brand, present in a final round on-site
Interested in this role?
Apply now and hear back within days, not weeks.
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About Redes Sociais Roles
Social media professionals build and manage a brand's presence across platforms like Instagram, TikTok, LinkedIn, X, and YouTube. The best ones are equal parts creative, analytical, and community-driven.