VP, Digital Marketing & Social Media

We are excited to welcome a VP, Digital Marketing & Social Media to our Marketing team, who will play a pivotal role in shaping and executing our digital marketing vision. The successful candidate will drive brand amplification and audience engagement on social media platforms and our websites, contributing to our firm's overall business objectives. This role offers an opportunity to collaborate with various business units, including investment banking and asset management, to create compelling content that resonates with our audience.

5-10 years of experience in digital marketing and social media leadership rolesBachelor's Degree required (Marketing, Communications, Business, or related field preferred)Financial services experience required; capital markets or investment banking experience strongly preferredDemonstrated success developing and scaling digital marketing strategies in a regulated industryDeep understanding of social media platforms, AI and analytics tools, and marketing automation systemsStrong leadership and team management experienceProven ability to translate technical financial content into accessible, engaging messagingData-driven mindset with strong analytical skillsExcellent communication, presentation, and stakeholder management skillsExperience working cross-functionally with senior executives and business leadersDevelop and execute a comprehensive digital marketing strategy aligned with firm-wide business objectivesContribute to content strategy and own distribution (including posting content) across company websites, LinkedIn, X, Instagram, YouTube, and emerging platformsWork with internal design and creative teams and external vendors to create compelling content focused on market insights and commentary in partnership with investment banking, capital markets, asset management, structured products, and other business units.Translate complex financial concepts into compelling digital that is compliant with current regulatory standardsLead paid and organic social campaigns, including audience targeting, and performance optimizationEstablish KPIs and dashboards to measure engagement, reach, lead generation, and ROIManage the consistent implementation of brand guidelines and tone of voice across all online channelsAdvise team of emerging digital trends, platform algorithm changes, and technologies, including AI-driven marketing tools