The Challenge
Scale-up SaaS hitting €100M+ revenue target needs you to architect go-to-market strategy and turn complex product into revenue engine. You'll own positioning, launches, and sales enablement across international markets.
Your Mission
Define crystal-clear product positioning and messaging framework tailored to 3-4 key ICPs
Launch sales enablement playbook (battlecards, pitch decks, objection frameworks) with 90%+ sales team adoption
Map product features to business outcomes and build internal business case for top 2 product launches
Conduct 30+ customer interviews to extract market insights and validate messaging resonance
Execute 2+ full product launches with documented pipeline contribution and adoption metrics
Increase sales team win rate by 15%+ through targeted messaging and enablement
Build market segmentation model and customize GTM strategies for 4+ distinct buyer personas
Establish expansion motion: identify cross-sell opportunities and drive 20%+ uplift in adoption metrics
KPIs You'll Own
Pipeline Influenced
Total ACV from opportunities where product marketing assets directly influenced deal progression
Sales Enablement Velocity
Win rate lift and deal cycle compression post-enablement rollout
Launch Impact
New feature adoption rate and revenue contribution 90 days post-launch
Messaging Resonance
Win/loss ratio on deals where key messaging frameworks were deployed vs. baseline
Tools & Stack
Your Team
Your Manager
VP Marketing or Chief Marketing Officer
Current Team
Likely solo PMM initially; embedded with Product, Sales, and Growth teams
New role to scale GTM execution alongside revenue growth
The Package
Salary
$65K-$85K base
Remote
On-site, Paris (Île-de-France)
Benefits & Perks
Company Intelligence
B2B SaaS scale-up on aggressive growth trajectory targeting €100M+ ARR. Platform helps international enterprises digitize operations, optimize performance, and scale growth across complex deployments. Strong product-market fit with international customer base.
Customers
International enterprise operators
Culture
Fast-moving, execution-focused, product-centric
Is This Role For You?
- You've spent 7+ years in B2B SaaS product marketing and have a portfolio of launches that moved revenue
- You thrive at the intersection of Product, Sales, and Growth—and you speak all three languages fluently
- You can articulate complex B2B products in compelling, outcome-focused language that resonates with buyers
- You want ownership: you'll own positioning, GTM, and enablement end-to-end with minimal hand-holding
- You're bilingual (French C2 + English C1/C2) and excited to work with international teams
- You're looking for a pure content/demand gen role—this is strategy + execution across the revenue funnel
- You need heavy process overhead and governance—this role demands scrappiness and bias toward action
- You don't have proven B2B SaaS product marketing experience or can't articulate your revenue impact in numbers
Interview Process
Screening call
Recruiter qualification on background, positioning philosophy, and GTM experience
Case study deep-dive
Walk through a past launch or positioning project—focus on business impact, cross-functional collaboration, and decision-making
CMO/VP Marketing interview
Strategic alignment: how you'd approach the company's positioning, ICP mapping, and GTM priorities
Hiring manager + cross-functional panel
Product lead, Sales lead, and Growth lead assess collaboration style and ability to influence without authority
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.