The Challenge
AI-powered third-party risk management startup with perfect NPS (100) and closed Series A is hunting their first marketing hire to scale GTM. You'll build the marketing function from zero while equipping sales to win deals with C-suite buyers who already love the product.
Your Mission
Lock positioning and messaging framework differentiated for 3 target buyer personas in enterprise risk/compliance
Ship 5 sales enablement assets: first-call deck, demo scripts, 3 customer success stories with business outcomes
Launch quarterly content/events calendar with 2 launch campaigns to fill pipeline
Audit and document all partner activation touchpoints; build 1 partner enablement playbook
Achieve 40%+ sales team usage of PMM-created assets (tracked via Salesforce/CRM adoption)
Generate $2M+ in pipeline influenced by demand generation campaigns
Establish brand presence: 10K+ qualified impressions/month on LinkedIn, 2 industry speaking slots
Build demand generation engine: 500+ MQLs/quarter from content and events with 15%+ conversion to SQL
KPIs You'll Own
Pipeline Influenced
Total ARR attributed to PMM-owned campaigns and enablement, targeting 30-50% of new sales pipeline
Sales Enablement Adoption
% of sales team actively using PMM assets (decks, playbooks, scripts) in customer conversations
Demand Generation MQLs
Monthly marketing qualified leads from content, events, and campaigns with cost per MQL tracked
Win Rate Lift
Percentage improvement in deal close rates for deals where PMM positioning/messaging was deployed vs. baseline
Content Engagement
Views, shares, and time-on-page for top 3 positioning/narrative pieces targeting C-suite buyers
Tools & Stack
Your Team
Your Manager
Likely VP Sales or Founder/CEO (not yet specified)
Current Team
You're the first dedicated marketer; sales team exists but size unknown
New role - first marketing hire
The Package
Salary
$170K-$225K base
Equity
0.25-0.50%
Remote
Hybrid: NYC office ~3 days/week
Benefits & Perks
Company Intelligence
AI-powered third-party risk management B2B SaaS platform. Series A funded with NPS of 100, indicating exceptional product-market fit and customer satisfaction. Now scaling sales and marketing to capture market opportunity.
Funding
Series A closed
Culture
High-ownership, hands-on execution culture; customers already love the product
Is This Role For You?
- You've built positioning and messaging frameworks from scratch at 2+ Series A-C startups
- You've marketed complex, technical products (AI, enterprise security, compliance) to C-suite buyers and won
- You thrive as the first/only marketer-you set direction, don't wait for it, and ship assets yourself
- You're comfortable with 60% strategy/40% hands-on execution (no 'managing other people's work' comfort zone)
- You need heavy process, hierarchy, and clear org structure to operate effectively
- You prefer deep specialization (e.g., only demand gen OR only content) over owning full GTM narrative
- You've never marketed B2B products or worked in early-stage startups-corporate marketing playbooks don't apply here
- You expect a large team or heavy delegation; this role is 70% you, 30% managing future hires
Interview Process
Initial screen
Conversation on GTM background and experience positioning complex products; 20-30 min
Portfolio deep-dive
Walk through 2-3 positioning frameworks, messaging decks, or campaigns you've built; 45 min
Case study
Given the AI risk management product details, sketch positioning for 1 target persona and value narrative; 1 hour take-home or whiteboard
Founder/Sales lead conversation
Meet the founder or VP Sales to discuss how you'd equip them and sales team; 30 min
Ready when you are
Interested in this role?
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Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.