The Challenge
Proton is scaling from a single-product CRM into a multi-product platform, and they need a strategic product marketer to own go-to-market for new capabilities and turn features into pipeline. You'll work directly with the CEO and Head of Marketing to sharpen positioning, launch new products, and arm Sales with winning stories.
Your Mission
Audit current positioning and messaging across product lines; conduct 15+ customer interviews to validate market fit and identify differentiation angles
Build and document core positioning framework and messaging house for Proton's multi-product platform expansion
Create launch playbook and go-to-market template for upcoming feature releases; train Sales on core talk tracks
Map competitive landscape and identify 3-5 key differentiation pillars to inform all future marketing activities
Execute full go-to-market campaign for first major product launch; measure impact on pipeline contribution and deal velocity
Develop comprehensive sales enablement library (collateral, one-pagers, battle cards) used by 100% of Sales team
Establish baseline product marketing metrics (feature awareness, messaging resonance, launch conversion); optimize based on early learnings
Establish monthly customer insights cadence; feed competitive and customer learnings into Product roadmap prioritization
KPIs You'll Own
Pipeline Contribution
Track revenue influenced by product marketing campaigns and messaging-how much pipeline can you directly tie to your launches and enablement?
Launch Success Rate
Measure adoption velocity, customer engagement, and sales utilization of launch collateral within first 30 days of release.
Sales Enablement Adoption
Monitor usage and feedback on talk tracks, collateral, and resources-are Sales actually using what you create?
Messaging Resonance Score
Track win rate and deal cycle impact when Sales use your positioning vs. legacy messaging; measure customer comprehension via surveys.
Feature Awareness
Benchmark customer and prospect awareness of key features and capabilities quarterly to validate messaging effectiveness.
Tools & Stack
Your Team
Your Manager
Head of Marketing
Current Team
Marketing team composition not specified; you'll collaborate closely with Product, Sales, and CEO
New role-backfill or expansion not specified
The Package
Salary
$100K-$160K
Variable
Quarterly performance bonuses
Equity
Meaningful equity package
Remote
On-site in Cambridge, MA
Benefits & Perks
Company Intelligence
Proton started as a CRM for distributors and is now expanding into a multi-product platform. They're in a growth inflection point with multiple products to take to market and customer problems to solve.
Customers
Distributor-focused initial user base
Culture
Fast-moving, bias toward action, close to customer, direct and punchy communication style
Is This Role For You?
- You have 3-5 years of B2B SaaS product marketing experience and a track record of launching features that drive pipeline
- You thrive in ambiguity and move fast-you'd rather ship and iterate than wait for perfect information
- You're genuinely curious about customers and willing to jump on discovery calls or spend time with users to understand their real pain points
- You can write crisp, customer-focused copy and translate complex product features into simple, compelling stories
- You need a fully remote setup-this role is on-site in Cambridge, MA
- You prefer stable, predictable environments over fast-moving startups navigating product expansion
- You're not comfortable getting hands-on and scrappy; you expect to delegate most tactical work immediately
Interview Process
Application + Portfolio Review
Submit resume, cover letter, and examples of positioning work, messaging docs, or launch campaigns you've owned
Phone Screen
Initial conversation with Head of Marketing to assess product marketing background, startup fit, and curiosity about Proton's market
Take-Home Assignment
Likely a positioning or messaging brief based on real Proton product information; demonstrates your ability to synthesize customer insights and craft clear positioning
In-Person/Video Interviews
Rounds with Head of Marketing, Product lead, Sales leadership, and potentially CEO-expect questions about launches you've owned, how you approach messaging, and your philosophy on customer insights
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.