The Challenge
ORO Labs is the agentic AI platform transforming procurement for Fortune 500s like Coca-Cola and Novartis. You'll own how the world understands this category-defining platform-positioning it against legacy players, enabling a growing sales team, and becoming the visible voice of ORO in a market that's just waking up to agentic procurement orchestration.
Your Mission
Audit and rebuild ORO's positioning framework, messaging hierarchy, and buyer personas across procurement decision-makers (CFOs, procurement heads, operations leaders) and end users
Create competitive battlecards and win/loss analysis vs. SAP Ariba, Coupa, and traditional source-to-pay platforms
Ship refreshed website positioning and 3-5 core sales enablement assets (pitch deck, demo scripts, one-pagers) that ladder to new messaging
Partner with Product and Innovation leadership to document and articulate the agentic AI differentiation in procurement workflows
Launch a comprehensive sales enablement program: updated collateral, partner enablement playbooks, and video content demonstrating ORO's orchestration advantage
Develop analyst relations strategy and secure first analyst briefings/reports positioning ORO as a procurement orchestration leader
Own website refresh and multi-channel content hub showcasing use cases, integrations, and agentic AI capabilities for procurement
Establish PMM processes, standards, and a roadmap for the product marketing function-setting the foundation for future team growth
KPIs You'll Own
Sales Cycle Velocity & Win Rate
Track average deal cycle time and win rate vs. competitors pre/post messaging refresh to validate positioning impact.
Website Traffic & Conversion
Monitor website visitor growth, time-on-page, and MQL generation tied to new positioning and content.
Sales Enablement Adoption
Measure sales team usage of collateral, deck downloads, and feedback scores on messaging clarity and competitive competitiveness.
Brand & Message Consistency
Quarterly audits of message consistency across website, sales decks, partner materials, and analyst conversations.
Launch Velocity
Time-to-market for product releases, new features, and go-to-market campaigns from product handoff to sales enablement live.
Tools & Stack
Your Team
Your Manager
VP of Innovation (works 3-in-a-box with VP Innovation and Head of Product Management)
Current Team
Small product marketing team (size unspecified); you'll be the senior IC/leader
New role with growth potential into management based on performance
The Package
Salary
$160K-$200K
Remote
On-site (United States location required, despite 'remote' in posting)
Benefits & Perks
Company Intelligence
ORO Labs is a procurement orchestration platform founded in 2020 by former SAP Ariba product leaders. The platform uses agentic AI to help Fortune 500 and fast-growing companies automate procurement, improve cross-team collaboration, and reduce cycle times. Trusted by 70+ countries and deployed at Coca-Cola, Novartis, Danone, Roche, BASF, Liberty Global, Bayer, Booking.com and others.
Founded
2020
Customers
Fortune 500 + fast-growing global enterprises in 70+ countries (Coca-Cola, Novartis, Danone, Roche, BASF, Liberty Global, Bayer, Millennium, Booking.com)
Is This Role For You?
- You've built positioning and messaging frameworks at B2B SaaS companies and can translate complex technical products into customer-centric value props
- You have 7+ years in product marketing or similar (category creation, competitive positioning, sales enablement) and thrive in hands-on, individual contributor leadership roles
- You're comfortable getting deep into enterprise sales cycles, understanding procurement workflows, and learning technical concepts (agentic AI, platform integrations, source-to-pay)
- You want to shape how a new category (agentic procurement orchestration) is understood by the market-analysts, customers, partners, and media
- You're a builder who can influence without formal authority and collaborate closely with Product, Innovation, and Sales leadership
- You need a pure remote role-this is on-site in the United States
- You prefer reactive execution over strategic positioning and messaging ownership
- You don't have experience in B2B SaaS, enterprise software, or complex product positioning
Interview Process
Screening Call
Initial conversation with recruiter or hiring manager to validate product marketing background and interest in procurement/AI category
Product Marketing Deep Dive
Interview with Director or VP of Product Marketing role-discuss positioning work, messaging frameworks, competitive analysis, and sales enablement strategy from past roles
Leadership Alignment
Meet with VP of Innovation, Head of Product Management, and VP of Sales to validate collaboration style, strategic thinking, and understanding of ORO's mission
Case Study or Work Sample
Likely asked to review ORO's current positioning and present recommendations, or share examples of positioning frameworks or messaging decks you've built
Ready when you are
Interested in this role?
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.