The Challenge
Mediafly powers revenue teams with sales enablement, content, and performance insights. You'll own the entire GTM narrative-from customer positioning to product launches-driving inbound demand and arming sales with the messaging and collateral that actually closes deals.
Your Mission
Audit competitive landscape and develop differentiated positioning that resonates with revenue buyers
Create and launch comprehensive sales enablement materials (battle cards, pitch decks, objection handlers) for current product line
Establish cadence with Sales and CS teams to understand customer pain points and market gaps
Design and execute first product launch or feature announcement with cross-functional coordination
Build and optimize lead gen campaigns across email, paid media, and organic channels with documented conversion metrics
Develop 3-5 case studies and customer advocacy programs that drive social proof and pipeline influence
Conduct full market and competitive research deliverable; present actionable GTM insights to leadership
Establish pricing/packaging strategy and messaging framework that increases average deal size or win rates
KPIs You'll Own
Pipeline influenced by marketing content
Percentage of new pipeline that touches at least one marketing asset before sales engagement
Lead conversion rate by channel
Cost per qualified lead and conversion velocity across email, digital, and organic channels
Sales enablement adoption
Usage rate of collateral and tools by sales team; feedback and iteration speed
Product launch velocity
Time from feature/product announcement to sales-ready messaging and collateral availability
Win rate lift on launched messaging
Win rate before and after rolling out new positioning or customer-centric messaging framework
Tools & Stack
Your Team
Your Manager
VP of Growth Marketing
Current Team
Cross-functional: Sales, Product, Customer Success, Marketing (size not specified)
New role
The Package
Salary
$130K-$160K
Remote
On-site (US-based location required)
Benefits & Perks
Company Intelligence
Mediafly is a sales enablement platform that unifies content, coaching, and performance insights for revenue teams. They help enterprises accelerate deal cycles, improve win rates, and deliver ROI through value selling workflows. Founded to help top revenue teams work smarter and drive measurable business impact.
Customers
Enterprise revenue teams across industries
Culture
Collaborative, innovation-driven, purpose-oriented; values expertise, creativity, and human connection
Is This Role For You?
- You've shipped 3+ product launches and own the full GTM narrative, not just messaging
- You thrive in fast-paced B2B SaaS environments where you can be scrappy and experimental
- You're obsessed with data-you measure everything and optimize ruthlessly based on results
- You genuinely enjoy cross-functional work and can translate between Sales, Product, and Marketing languages
- You have hands-on experience with digital marketing, lead gen, and conversion funnel optimization
- You prefer working in stable, mature organizations over scrappy, growth-focused startups
- You need flexibility-this role is on-site with no remote option mentioned
- You haven't directly managed GTM strategy or product launches before (this is a manager-level role, not IC)
Interview Process
Screening call with recruiter
Background, motivation, and sales enablement product knowledge
Case study presentation
Walk through a past product launch or GTM campaign you led-metrics, learnings, what you'd do differently
Cross-functional panel
Conversations with VP of Growth Marketing, Sales leader, and Product stakeholder
Take-home GTM strategy project
Develop positioning, messaging, and 90-day launch plan for a hypothetical Mediafly feature
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.