The Challenge
Mastercard's Services org is a growth engine across 200+ countries—and they need you to architect product strategies that penetrate new consumer segments while keeping existing products humming. You'll own the go-to-market playbook for the Northern LATAM region, translating market insights into commercial wins.
Your Mission
Map current CA&E product portfolio performance by segment; identify top 3 penetration gaps in Mexico City market and document root causes
Establish stakeholder alignment cadence with internal product, sales, and ops teams; deliver first GTM roadmap draft for Q1 launches
Conduct 10+ customer interviews with strategic clients to validate product-market fit assumptions and uncover engagement friction points
Build competitive positioning framework for Mastercard's marketing and personalization solutions vs. regional players
Execute full GTM for 2 new CA&E product launches; track adoption, NPS, and revenue contribution weekly
Develop business cases for 3 expansion opportunities; secure budget approval and greenlight at least 1 new initiative
Scale client-facing reporting cadence; deliver monthly performance dashboards to top 10 strategic accounts showing product ROI
Improve existing product retention by 15% through personalization strategy overhaul and client engagement program redesign
KPIs You'll Own
Product Penetration Rate by Segment
Track % of target customer segments adopting CA&E products month-over-month; target 25%+ growth in year 1.
Customer Acquisition Cost (CAC) & LTV
Monitor blended CAC for new consumer segments and lifetime value payback period; aim for <18 month payback.
GTM Launch On-Time & On-Budget
Measure % of product launches hitting go-live date and staying within budget allocation.
Client NPS & Churn Rate
Track net promoter score for CA&E product suite and quarterly churn; target NPS >50 and <5% churn.
Revenue per Product Line
Monitor monthly revenue attribution by product, with focus on marketing and personalization solution uptake.
Tools & Stack
Your Team
Your Manager
VP or Head of Product Commercialization, Northern LATAM
Current Team
Cross-functional stakeholders: product, sales, operations, customer success; exact team size not specified
Core backfill—owner of CA&E commercialization strategy for region
The Package
Salary
$95K-$130K base
Variable
Expected 15-20% performance bonus tied to GTM execution and revenue targets
Remote
100% On-site, Mexico City
Benefits & Perks
Company Intelligence
Mastercard is a global financial services giant powering digital payments across 200+ countries. The Services organization is the growth engine—combining proprietary data, fintech, and strategic partnerships to help banks, fintechs, and governments scale.
Funding
Public (NYSE: MA)
Customers
Financial institutions, governments, businesses, 200+ countries
Culture
Decency Quotient (DQ)-driven; focused on inclusion, innovation, and sustainable economy building
Is This Role For You?
- You've shipped 2+ GTM strategies for B2B2C financial or payments products and can tie them to revenue impact
- You thrive owning ambiguous product strategy problems; you're comfortable with 70% data + 30% intuition
- You speak fluent Spanish or Portuguese; understanding LATAM fintech dynamics is a bonus
- You're energized by stakeholder management and can influence without authority across product, sales, and ops teams
- You need remote flexibility—this is hard on-site in Mexico City with no negotiation
- You're uncomfortable with 6-12 month runway to show traction; Mastercard moves at scale, not startup speed
- You prefer executing tactics over strategy; this role is architecture and roadmaps, not campaign management
Interview Process
Recruiter Screen
15-20 min: Background check, GTM experience, LATAM familiarity, on-site commitment
Hiring Manager Call
30 min: Deep dive on past product strategy wins; discuss CA&E market opportunity and your approach to stakeholder alignment
Case Study / Take-Home
48-72 hour assignment: Build a GTM strategy for a fictional Mastercard product launch in Mexico; present findings
Panel Interview
60 min: Cross-functional panel (product lead, sales director, ops manager); discuss strategy, execution, and culture fit
Executive Conversation
30 min: VP-level discussion on regional priorities, vision alignment, and expectations
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.