Senior Product Marketing Manager, Discipline Verticals

Senior Product Marketing Manager, Discipline Verticals

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact.

The Senior Product Marketing Manager, Discipline Verticals are central figures within Macmillan Learning's marketing organization. This product marketing expert serves as the most trusted expert in developing go-to-market initiatives that reflect a deep understanding of market trends, customer needs, buyers, use cases, and differentiated positioning and messaging.

This role reports directly to the Director of Product Marketing and is responsible for working closely with stakeholders in Product, Learning Science, Field Marketing, Performance Marketing, Brand Experience, and Discipline Strategy Teams.

Major Responsibilities

Go-to-Market Strategy

• Develop and lead go-to-market strategies for Macmillan Learning's discipline-specific solutions.
• Synthesize market and product data to develop strategic marketing plans that inform marketing campaign activities.
• Lead cross-functional go-to-market teams to inform product development roadmaps.
• Build key themes and stories to support product launches and releases.
• Understand and contribute to product and feature positioning and messaging.

Positioning and Messaging

• Synthesize market insights to create effectively segmented positioning, draft personas, and messaging.
• Provide the product information and stories to inform campaign strategies, content marketing asset development, website strategies, webinars, and other demand-gen tactics.
• Personally develop key positioning and messaging documents, competitive analyses, sales enablement presentations, and data sheets.

Voice of the Market

• Be the central voice for market information from prospects and existing customers.
• Create and foster scalable internal feedback loop to understand customer needs.
• Provide feedback from market research and customer interactions to product management teams.
• Plan, execute, and synthesize appropriate market research.
• Analyze adopter-flows and recommend mechanisms for delivering frictionless buyer and onboarding processes.

Sales Enablement

• Partner closely with Field Marketing, product team, and sales manager to create standardized sales tools, training, and insights.
• Create and deliver impactful templates for sales presentations, sales battlecards, product positioning guides, product comparison guides, and competitive intelligence.

Required Qualifications

• Bachelor's Degree.
• Minimum of 2 years product marketing experience (any industry).
• Strong written and verbal communication skills.
• Team oriented with a positive can-do attitude; experienced working in a cross functional role with highly distributed teams.
• Ability to analyze and synthesize data to identify and clearly articulate objectives.
• Ability to work independently and create goals and vision in ambiguous or new situations.
• Ability to quickly identify and respond to market trends.
• Technically savvy; able to quickly attain deep knowledge of our products, solutions, and industries.
• Strong presentation skills.

Preferred Qualifications

• 3-5 years technology product marketing, SAAS experience.
• Knowledge of PowerBI and Salesforce.
• Excellent communicator and cross-functional partner.
• Experience with AI-supported marketing workflows, tools, and analytics.
• Product Marketing Alliance certification.
• Passion for staying on the cutting edge of emerging marketing technologies.

Benefits

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance

Salary Range:

$115,000 - $120,000/year

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, South Dakota, West Virginia, Wyoming.