Sr. GTM Marketing

Accountabilities:

• Develop and execute end-to-end GTM marketing strategies that support positioning, demand creation, and sales enablement across complex public-sector and enterprise opportunities.

• Create and iterate on core marketing assets including messaging frameworks, web content, campaigns, sales collateral, and account-specific narratives.

• Partner closely with sales and leadership teams to support account planning, deal acceleration, and relationship-driven outreach initiatives.

• Translate technical, policy, and infrastructure concepts into clear, compelling storytelling tailored to diverse stakeholders including government and enterprise buyers.

• Build and manage integrated campaigns and event strategies that generate meaningful engagement and qualified opportunities.

• Develop reusable content systems, templates, and AI-enabled workflows to scale GTM execution and improve team efficiency.

• Collaborate cross-functionally with product, delivery, and executive teams to ensure consistent messaging and alignment across all external communications.

Requirements:

• 5+ years of experience in B2B marketing, preferably in infrastructure, enterprise software, developer tools, fintech, identity, or government-focused technology.

• Proven ability to ship GTM assets across multiple formats including positioning, campaigns, content, sales enablement, and web messaging.

• Strong storytelling and writing skills, with the ability to simplify complex technical or policy-driven subject matter.

• Experience working closely with sales teams in long-cycle, relationship-driven, or enterprise sales environments.

• Hands-on experience using AI tools to accelerate marketing workflows and build scalable content or GTM systems.

• Proficiency with tools such as Figma and modern AI-enabled platforms (e.g., Claude or similar).

• Strong strategic thinking combined with a bias for execution and high ownership in ambiguous environments.

• Ability to operate cross-functionally across product, marketing, sales, and leadership stakeholders.

Benefits:

• Competitive compensation package aligned with experience and market benchmarks.

• Remote-friendly work environment across the United States.

• Opportunity to work on mission-critical digital identity infrastructure with long-term societal impact.

• High-ownership role with significant influence over GTM strategy and execution.

• Exposure to cutting-edge AI-enabled marketing practices and workflows.

• Close collaboration with senior leadership and cross-functional technical teams.

• Fast-moving, high-impact environment focused on building foundational public-sector technology.

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