Senior Analyst, Product Marketing

Accountabilities

• Support the development of compelling product positioning and messaging by analyzing customer insights, competitor strategies, and evolving market trends.

• Contribute to go-to-market strategies by translating complex product capabilities into clear, relevant value propositions for target audiences.

• Develop and scale customer-facing content and sales enablement materials designed to support revenue growth and product adoption.

• Partner with Product, Technology, Sales, and Corporate Marketing teams to ensure consistent messaging and alignment across product initiatives.

• Help communicate the value and impact of Product Marketing across the organization and encourage engagement around strategic priorities.

• Coordinate multiple marketing projects, managing timelines, deliverables, stakeholder input, and quality standards.

• Use analytical and creative skills to identify opportunities for stronger messaging, content, positioning, and marketing effectiveness.

• Stay informed about customer needs, market developments, and competitive activity to strengthen product narratives and marketing recommendations.

Requirements

• 1-3 years of experience in Product Marketing or Marketing, preferably within a B2B environment.

• Experience in Media, Retail, or Consumer Packaged Goods is a plus.

• Bachelor’s degree in Marketing, Communications, or a related discipline.

• Demonstrated content writing and project coordination capabilities.

• Strong communication, creative, analytical, design, and process-oriented skills.

• Excellent organizational abilities and a consistent track record of delivering high-quality work on schedule.

• Ability to adapt quickly, manage multiple priorities, and work effectively across a variety of responsibilities.

• Self-motivated and capable of achieving objectives with limited supervision.

• Strong team orientation and the ability to coordinate projects involving multiple teams and stakeholders.

• Positive, curious, creative, thoughtful, proactive, and independent approach to work.

• Strong commitment to learning, seeking clarity, taking ownership, focusing on clients, challenging existing approaches, and fostering inclusive working relationships.

Benefits

• Fully remote position within the United States.

• Salary range of $50,000-$56,000 USD, with actual compensation determined by factors such as qualifications, experience, skills, seniority, location, and organizational needs.

• Comprehensive benefits package for eligible employees.

• Paid time off.

• Medical, dental, and vision insurance.

• 401(k) retirement plan.

• Flexible and accommodating work environment designed to support both professional responsibilities and personal well-being.

• Inclusive culture that encourages learning, feedback, collaboration, curiosity, and professional growth.

• Opportunity to work cross-functionally with Product, Technology, Sales, and Marketing teams on global product initiatives.

• Potential background check in accordance with applicable local legislation.

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