The Challenge
Lead go-to-market strategy for market-leading SaaS products at a high-growth company. You'll be the bridge between Product and Commercial teams, translating complex capabilities into messaging that drives adoption and revenue impact in a fast-paced startup environment.
Your Mission
Own and execute GTM strategy for 2-3 upcoming product launches using tiered approaches
Create core positioning framework and messaging narratives aligned across Product, Sales, and Marketing
Develop launch asset library (decks, one-pagers, briefs, enablement materials) for sales and customer success teams
Establish monthly competitive intelligence and customer feedback review cadence to inform messaging refinement
Drive product adoption metrics through targeted enablement-measure sales team utilization of messaging and content assets
Build comprehensive product content suite including 3+ case studies, whitepapers, and positioning documents
Execute 4+ major feature or product launches with documented GTM performance (launch velocity, sales enablement impact)
Establish quarterly positioning reviews and competitive analysis reports to keep messaging market-relevant
KPIs You'll Own
Launch Velocity
Time-to-revenue adoption post-launch, measured by sales team engagement with launch assets and early customer wins
Sales Enablement Adoption
% of Sales and BDR teams actively using product marketing materials, decks, and messaging in customer conversations
Content Performance
Engagement metrics on product marketing assets (case studies, whitepapers, one-pagers) as tracked by web and email analytics
Feature Awareness & Positioning Clarity
Internal survey score measuring how well Product, Sales, and CS teams understand and articulate product positioning
Tools & Stack
Your Team
Your Manager
Not specified-likely Head of Marketing or VP Product Marketing
Current Team
Hiring into cross-functional matrix across Product, Sales, Marketing, Customer Success, and Sales Enablement teams
New role or backfill not specified
The Package
Salary
$75K-$85K base
Variable
Annual discretionary bonus (amount not specified)
Remote
On-site in continental United States; some remote work eligibility mentioned but on-site is primary
Benefits & Perks
Company Intelligence
Posted by Jobgether on behalf of a partner company. Market-leading SaaS business operating in a high-growth, innovative environment with a startup-like culture. Experience marketing healthcare, compliance, or highly regulated products is preferred, suggesting healthcare/compliance vertical focus.
Culture
Fast-paced startup culture emphasizing visibility, impact, and professional growth with cross-functional collaboration
Is This Role For You?
- You have 3-5+ years launching and supporting complex B2B SaaS products with multiple buyer personas
- You excel at translating technical capabilities into clear, compelling messaging for diverse audiences
- You thrive in cross-functional environments-comfortable partnering deeply with Product, Sales, and Customer Success
- You're driven by GTM execution and measuring impact-launches, enablement adoption, and revenue influence matter to you
- You have healthcare, compliance, or regulatory product marketing experience (preferred, not required)
- You need equity upside or significant variable compensation-this is a base salary role with discretionary bonus
- You prefer fully remote work-this is on-site with limited remote flexibility
- You're early-career (under 3 years) or uncomfortable owning GTM strategy end-to-end without heavy mentorship
Interview Process
AI-Powered Initial Screening
Jobgether's system reviews your application objectively against core requirements (3-5+ years B2B SaaS PMM, positioning/messaging, content creation)
Shortlist to Hiring Company
Top-fitting candidates are shared directly with the partner company's internal team
Company Interviews & Assessments
Hiring company manages final decision, interviews, and any assessments-details TBD by their team
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.