Director, Product Marketing (SaaS/B2B/HealthcareIT)

Accountabilities:

You will lead the product marketing function with a strong focus on positioning, commercialization, and cross-functional alignment to drive product adoption and revenue growth.

• Own commercialization strategy for product releases, ensuring alignment across product, marketing, sales, and leadership stakeholders.

• Develop and refine differentiated product positioning and messaging tailored to target audiences across healthcare markets.

• Translate complex technical capabilities into clear, compelling customer-facing benefits and narratives.

• Conduct qualitative, quantitative, and competitive research to inform positioning, pricing strategy, and go-to-market execution.

• Influence product roadmap direction through market insights, customer feedback, and industry trend analysis.

• Lead end-to-end product launch execution, from planning through post-launch performance tracking.

• Drive voice-of-the-customer initiatives, including case studies, testimonials, and direct customer engagement.

• Prepare messaging frameworks, talk tracks, and narratives for major releases, events, and executive presentations.

• Serve as the primary evangelist for product differentiation across internal and external audiences.

Requirements: You bring deep product marketing expertise and strong leadership capabilities, with a proven ability to influence strategy and drive execution in complex B2B environments.

• 8+ years of experience in product marketing, ideally within SaaS, healthcare IT, or enterprise software.

• Proven success in driving product adoption, revenue growth, and go-to-market execution.

• Strong ability to translate complex technical concepts into simple, compelling messaging and value propositions.

• Experience leading product launches and commercialization strategies in cross-functional environments.

• Strong analytical skills with the ability to synthesize market, customer, and competitive insights.

• Excellent communication and presentation skills, with the ability to engage both technical and executive audiences.

• Demonstrated leadership ability to influence without authority and align cross-functional stakeholders.

• Strategic thinker with strong business acumen and an entrepreneurial, growth-oriented mindset.

• Experience in healthcare technology, EHR/EMR systems, or regulated industries is a strong plus.

Benefits:

• Fully remote work within eligible U.S. states

• Competitive compensation package aligned with experience and impact

• Comprehensive health, dental, and vision insurance coverage

• HSA/FSA flexible spending accounts

• 401(k) retirement plan with company match

• Paid time off, 11 paid holidays, and year-end holiday break

• Paid parental leave

• Disability and life insurance coverage

• Employee assistance and wellness programs

• Opportunity to shape go-to-market strategy for impactful healthcare technology solutions

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