The Challenge
Inworld is the orchestration brain for real-time AI — powering NVIDIA, Microsoft, and Niantic. You'll own the entire go-to-market narrative for a platform that's redefining how developers build with AI, from positioning through full-funnel execution.
Your Mission
Ship refined positioning and messaging architecture across developer, product leader, and CTO personas with supporting one-pagers and battle cards
Execute a product launch (feature or product line) from strategy through enablement, measuring adoption and sales velocity
Audit competitive landscape (voice AI, real-time infrastructure) and deliver actionable intelligence that reshapes positioning
Build core sales enablement assets: discovery frameworks, demo narratives, objection handling guides, and competitive win/loss playbooks
Drive 2-3 full product launches with measurable adoption targets and revenue impact tied to GTM execution
Create a library of high-performing content (blog posts, technical narratives, customer stories, keynote storylines) that generates 40%+ of inbound pipeline
Scale pricing and packaging informed by buyer research and willingness-to-pay analysis, collaborating with Product and Growth
Establish yourself as the connective tissue between Product, Growth, Sales, and Developer Relations—measured by launch coordination efficiency and messaging consistency across channels
KPIs You'll Own
Launch Velocity
Time from strategy kickoff to GA, with adoption targets met within 30 days post-launch.
Content Performance
Blog posts, case studies, and technical narratives tracked for engagement, shareability, and pipeline influence.
Sales Enablement Adoption
Percentage of sales team actively using battle cards, discovery frameworks, and demo narratives; win rate improvement.
Funnel Contribution
Percentage of MQLs and SQLs attributed to product marketing campaigns, content, and GTM programs.
Competitive Win Rate
Win rate vs. specific competitors; speed of closing deals where positioning/messaging is deployed.
Tools & Stack
Your Team
Your Manager
VP of Product Marketing or Chief Marketing Officer (inferred from 'Lead' title)
Current Team
Product, Growth, Sales, Developer Relations teams you'll coordinate with; unclear if PMM team exists
First or lead PMM role; unclear if backfill or net new
The Package
Salary
$130K-$160K base
Equity
Likely equity (typical for Series C+ AI startup)
Remote
On-site in Mountain View, CA. Full-time.
Benefits & Perks
Company Intelligence
Inworld is a research-backed AI infrastructure company building real-time multimodal models and orchestration platforms optimized for high-scale deployments. Founded by top researchers, the company has raised $125M+ from leading venture funds and powers AI experiences at NVIDIA, Microsoft, Niantic, and others. CB Insights named them one of the 100 most promising AI companies globally.
Funding
$125M+
Customers
NVIDIAMicrosoft XboxNianticLogitech StreamlabsWishrollLittle UmbrellaBible Chat
Culture
Product-oriented research lab; AI-first; emphasis on storytelling and narrative-driven GTM
Is This Role For You?
- You've shipped 3+ product launches end-to-end and can prove GTM impact (pipeline, adoption, revenue influence)
- You're fluent in developer marketing and understand how product leaders and CTOs actually evaluate infrastructure platforms
- You're a hands-on writer and content creator—you don't just brief writers, you write the keynote, the blog post, the demo script
- You're already using AI as a GTM tool (not just talking about it) and see it as a force multiplier for positioning, content, and competitive intelligence
- You thrive in ambiguity and can move fast in a scaling startup without heavy process or approval layers
- You see product marketing as writing one-pagers and handing off to Growth—this role demands end-to-end ownership and hands-on execution
- You're not comfortable being embedded across multiple teams (Product, Growth, Sales, DevRel) and coordinating alignment daily
- You lack real developer ecosystem experience or can't translate complex technical capabilities into clear, resonant narratives
Interview Process
Screening
Initial conversation about launch experience, content portfolio, and developer marketing background
Positioning Case Study
You'll be asked to review Inworld's current messaging and propose positioning improvements for a specific persona (likely CTO or developer)
Content Portfolio Review
Walk through 2-3 pieces of content you've created (blog posts, case studies, launch narratives) and discuss impact
Executive Panel
Conversation with VP Product, VP Growth, and likely the CMO about GTM vision, cross-functional coordination, and competitive strategy
Offer & Close
Finalization with hiring manager; equity and compensation discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.