The Challenge
FreeWheel (Comcast's ad platform) needs you to own go-to-market strategy for agency-facing demand-side solutions across global markets. You'll be the strategic bridge between product innovation and sales execution, shaping how the world's largest agencies buy video and CTV inventory.
Your Mission
Map agency personas and develop differentiated messaging frameworks for Buyer Cloud and Curation Hub that Sales can actually use in discovery calls
Create competitive intelligence playbooks and objection-handling guides that directly support 3+ live deals in progress
Build agency-specific positioning deck and one-pager that articulates FreeWheel's DSP differentiation vs. The Trade Desk, DV360, and other competitors
Partner with Sales Marketing to develop sales enablement toolkit (templates, case studies, ROI calculators) deployed across 50+ field reps
Drive measurable adoption lift among top 20 agency holding companies through targeted campaigns, events (AdWeek, CES), and account-based plays
Own packaging and offer design strategy that increases average deal size by 15%+ through bundled Buyer Cloud + Curation Hub proposals
Establish feedback loop from agencies that informs product roadmap-deliver quarterly GTM recommendations to Product leadership backed by market signals
Scale agency narratives across FreeWheel's Advertiser Suite marketing to ensure consistent positioning while maintaining agency-specific customization
KPIs You'll Own
Agency Adoption Rate (Buyer Cloud/Curation Hub)
Month-over-month growth in new agency seats or wallet expansion among existing customers.
Sales Enablement Utilization
% of field reps actively using messaging frameworks, playbooks, and toolkits in Salesforce or CRM.
Win Rate on Agency Deals
Conversion rate on agency-focused opportunities, tracked against competitive losses to identify messaging gaps.
Product Feedback Velocity
Number of validated market signals and customer insights delivered to Product quarterly that influence roadmap.
Event Pipeline Impact
Pipeline generated from AdWeek, CES, POSSIBLE, and FreeWheel client summits attributed to GTM campaigns.
Tools & Stack
Your Team
Your Manager
VP or Head of Product Marketing (likely)
Current Team
Cross-functional network: Commercial, Product, Sales, Sales Marketing, Solutions Engineering, Strategy teams
New role (growth initiative for agency DSP solutions)
The Package
Salary
$140K-$180K
Variable
Likely 15-25% bonus tied to pipeline/revenue goals
Equity
Equity grant typical for Comcast subsidiary roles
Remote
On-site, New York, NY (5 days/week expected)
Benefits & Perks
Company Intelligence
FreeWheel is Comcast's comprehensive ad platform powering video, CTV, and programmatic buying for publishers, advertisers, and agencies globally. With offices in 9 countries and billions in annual transaction volume, FreeWheel is the infrastructure layer where agencies, DSPs, and publishers connect.
Funding
Backed by Comcast (private equity-level capital and stability)
Customers
Major agency holding companies, independent agencies, premium publishers, programmatic buyers
Is This Role For You?
- You've shipped GTM strategies at a DSP (The Trade Desk, DV360, Flashtalking) or agency (Publicis, Omnicom, WPP) and know agency buying workflows inside out
- You thrive translating complex programmatic/CTV concepts into clear value props that resonate with C-suite buyers and media planners
- You're comfortable rapid-firing positioning tests, gathering sales feedback, iterating-and killing ideas that don't stick
- You want to own the entire agency narrative at a category-defining platform, not just manage a single campaign or segment
- You've only done B2C PMM or content marketing-this role demands deep fluency in agency dynamics, DSP/SSP architecture, and programmatic TV
- You need flexibility: This is on-site NYC, full-time, with embedded Sales engagement that requires real-time collaboration
- You prefer heads-down strategy over execution-you'll be in the trenches with Sales and Product, not delegating all GTM work
Interview Process
Initial Screen (Recruiter, 30 min)
Background check: DSP/agency experience, GTM shipping history, and on-site NYC feasibility
Hiring Manager Call (PMM Lead, 45 min)
Deep dive on GTM approach, positioning methodology, and how you'd tackle agency adoption strategy
Case Study Round (Product + Sales Marketing, 60 min)
You'll be given a FreeWheel product scenario and asked to develop agency messaging, positioning, and sales playbook on the spot
Executive Panel (Head of Product + VP Commercial, 45 min)
Conversation about market trends, competitive strategy, and your vision for FreeWheel's agency growth
Reference Calls (2-3 references, async)
Validation from prior collaborators on cross-functional execution and sales impact
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for product marketing jobs
Weekly email. Unsubscribe in one click.
Keep exploring
Related searches
More like this
Vagas parecidas
Industry Product Marketing Manager
OpenAI • San Francisco
GTM Lead, India
Telnyx54 • Bangalore, India; Mumbai, India; Hyderabad, India; Pune, India
Head of GTM, AI Inference
Cloudflare • Hybrid
Senior Technical Product Marketing Manager
MongoDB • United States
Context
About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.