Senior Product Marketing Manager

About DAT

Discover your future at DAT Freight & Analytics, where innovation meets impact. For over four decades, DAT has been at the forefront of transportation and logistics, helping businesses move freight with greater efficiency and confidence. We are a technology company that removes uncertainty from freight for truckers, brokers, and shippers every day. Our advanced tools and data intelligence empower professionals to make smarter decisions, optimize costs, and operate more successfully. Through the industry's largest digital freight marketplace and insights derived from over $1 trillion in freight transactions, we provide the mission-critical information that keeps supply chains running smoothly across the country. DAT is proud to be an award-winning workplace that fosters innovation, celebrates success, and values professional growth. With strategic offices in Beaverton, Oregon, Denver, Colorado, Springfield, Missouri, and Bangalore, India, our teams collaborate to solve the transportation industry's most complex challenges. Ready to shape the future of freight technology? Learn more at dat.com/company.

Application Deadline:

1/30/2026

About Outgo

At Outgo, we're building a fintech platform that fundamentally understands a trucker's business and optimizes cash flow to help them save money and grow. We're a vertical banking solution that handles invoicing, accounting, factoring, and banking all in one place, revolutionizing money management for trucking companies so they no longer face exorbitant rates, hidden fees, or long contracts.

Recently acquired by DAT (the leading freight marketplace with over $1 trillion in transactions), we're experiencing a unique moment: we operate with the agility and mission-driven culture of a startup, backed by the resources and customer base of an industry leader. We're a 40-person team that loves building products that put our customers at the center of everything we do.

The Opportunity

We're looking for our first marketing hire, a builder who will establish the marketing function from the ground up at Outgo. This is a rare opportunity to shape the marketing strategy and execution for a high-growth fintech while collaborating with DAT's established marketing organization and leveraging their extensive carrier network.

You'll be instrumental in driving awareness, demand generation, and product positioning as we scale our platform. If you thrive in ambiguity, love rolling up your sleeves, and want to make a tangible impact on truckers' livelihoods, this role is for you.

What You’ll Do

• Bridge marketing efforts across Outgo and DAT, facilitating projects that span both organizations' product, revenue, and marketing teams
• Drive positioning and messaging that differentiates Outgo in the market and resonates with trucking companies
• Develop and execute demand generation campaigns in partnership with the relevant marketing services teams including email marketing, performance ads, and in-product lead generation leveraging DAT's carrier base
• Lead pricing and packaging strategy in collaboration with Product and Finance teams
• Create sales enablement materials and collateral that help close deals (pitch decks, battle cards, case studies, one-pagers)
• Manage cross-functional marketing projects across Product, Sales, Customer Success, and DAT marketing teams
• Generate market insights through competitive analysis, customer research, and segmentation to inform product and go-to-market strategy
• Drive continuous experimentation across channels, optimizing campaigns and landing pages based on data and performance
• Distill marketing performance and analytics data into key insights to drive strategic direction
• Own the end-to-end customer lifecycle strategy, aligning messaging, in-product touchpoints and engagement models across the full revenue journey
• Develop segmentation and targeting strategies that maximize conversion and customer lifetime value

The Skills And Experience You’ll Bring

• Senior-level product marketing experience with proven ability to drive business results
• Strong analytical and data skills with comfort working alongside data teams (SQL knowledge is a plus)
• Product-led growth experience and understanding of in-product conversion strategies
• Exceptional project management skills with ability to coordinate complex initiatives across multiple teams and organizations
• Builder mentality who thrives in small team environments where execution is paramount
• Highly autonomous self-starter who identifies opportunities and drives projects to completion
• Collaborative cross-functional partner skilled at bridging Product, Sales, and Marketing teams
• Startup/high-growth experience preferred
• B2B SMB marketing, strong brand skills preferred
• Fintech or logistics industry knowledge preferred

Why DAT?

DAT is an award winning employer of choice.

For starters, we have a hybrid work environment, but we also know what makes a great workplace. We have a time-tested and resolute set of operating values predicated on integrity, mutual respect, open communication, and executing with excellence. These values inform our strategic vision as much as any one of our products does. We’ve been an employer of choice in the Portland metropolitan area for four decades, and within one year of opening our Denver office, DAT was #26 on Built In Colorado’s 100 Best Places to Work In Colorado.

• Medical, Dental, Vision, Life, and AD&D insurance
• Parental Leave
• Up to 20 days of paid time off starting in year one
• An additional 10 holidays of paid time off per calendar year
• 401k matching (immediately vested)
• Employee Stock Purchase Plan
• Short- and Long-term disability sick leave
• Flexible Spending Accounts
• Health Savings Accounts
• Employee Assistance Program
• Additional programs - Employee Referral, Internal Recognition, and Wellness
• Free TriMet transit pass (Beaverton Office)
• Competitive salary and benefits package
• Work on impactful projects in a cutting-edge environment
• Collaborative and supportive team culture
• Opportunity to make a real difference in the trucking industry
• Employee Resource Groups

For Washington-based candidates, in compliance with the Washington State Pay Transparency Law, the salary range for this role is $154,000 - $208,000. DAT considers factors such as scope and responsibilities of the position, candidate's work experience, education and training, core skills, internal equity, and market and business elements when extending an offer.

DAT embraces the value of a diverse workforce, and believes it is a core strength of our company that we encourage those values in every DAT employee, at every level of our organization, regardless of tenure or rank. We provide equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state, and local laws.

Equal Opportunity Employer/Protected Veterans/Individuals With Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)