The Challenge
You're the first marketing hire at Outgo, a fintech platform acquired by DAT (the $1T freight marketplace). Build marketing from zero while leveraging DAT's carrier network to scale a vertical banking solution for truckers.
Your Mission
Establish Outgo's positioning and messaging framework that differentiates from traditional fintech and resonates with trucking operators
Launch 2-3 demand generation campaigns (email, performance ads, in-product) leveraging DAT's carrier base with baseline conversion tracking
Create core sales enablement collateral: pitch deck, competitive battle cards, 2-3 customer case studies
Map cross-functional dependencies and establish operating cadence with Product, Sales, Success, and DAT marketing teams
Drive measurable pipeline contribution: target $X in attributed revenue from demand gen campaigns (set baseline at Month 3)
Refine pricing and packaging strategy through customer research and competitive analysis; present recommendations to Finance and Product
Build and execute 4-6 targeted campaigns across email, performance ads, and in-product channels with documented ROI by channel
Establish market insights engine: quarterly competitive analysis, customer segmentation model, and voice-of-customer research program
KPIs You'll Own
Pipeline Generated
Monthly attributed revenue pipeline from demand gen campaigns across all channels.
Cost Per Lead (CPL) by Channel
Email, paid ads, and in-product lead generation efficiency; benchmark against industry standards for fintech.
Sales Enablement Adoption
% of sales team using collateral in deals; qualitative feedback on conversion impact from pitch decks and battle cards.
Campaign Conversion Rate
Lead-to-opportunity and opportunity-to-customer rates by campaign cohort and channel.
Cross-functional Project Velocity
Time-to-launch for major campaigns and collateral; number of blockers resolved monthly.
Tools & Stack
Your Team
Your Manager
TBD, likely Head of Product or CEO (first marketing hire)
Current Team
40-person Outgo team; cross-functional partnership with DAT marketing organization
New role, first marketing hire, no backfill
The Package
Salary
$120K-$160K base
Remote
On-site, Seattle, WA
Benefits & Perks
Company Intelligence
Outgo is a fintech platform for trucking companies that bundles invoicing, accounting, factoring, and banking to optimize cash flow. Recently acquired by DAT (40+ years, $1T+ freight marketplace), Outgo operates as a lean 40-person startup within a larger tech company. Built to solve truckers' pain around exorbitant rates and hidden fees.
Team Size
40
Funding
Acquired by DAT
Customers
Trucking companies, owner-operators, freight brokers
Culture
Customer-centric, mission-driven, builder mentality, embraces ambiguity
Is This Role For You?
- You've built demand gen campaigns from scratch and obsess over attribution and ROI per channel
- You thrive in ambiguity and love the blank-canvas challenge of establishing a marketing function
- You're a cross-functional operator comfortable bridging Product, Sales, Finance, and executive teams
- You understand B2B SaaS and fintech positioning; you can articulate differentiation in crowded markets
- You ship fast: you'd rather launch a 70% solution and iterate than perfect something perfect in 6 months
- You need a large team, clear playbooks, or a marketing leader above you; you struggle with ambiguity and autonomous decision-making
- You've only done brand/content marketing; demand gen, conversion optimization, and pipeline accountability aren't your strength
- You require remote flexibility; this role is on-site in Seattle
- You're uncomfortable with direct sales support or hands-on collateral creation; you expect full execution teams
Interview Process
Initial Screen
Phone call with Outgo leadership (CEO or Head of Product); discuss background, first 90 days thesis, and ambiguity tolerance.
Case Study / Strategy Round
Take-home or live workshop: outline positioning, messaging, and demand gen strategy for Outgo given trucking market landscape.
Cross-functional Panel
Interviews with Product Lead, Sales Lead, and DAT marketing stakeholder; assess collaboration capability and understanding of trucking market.
Final Round
CEO or founder conversation; discuss vision, company culture fit, and terms.
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.