The Challenge
CYGNVS is a purpose-built cyber crisis platform that's hit product-market fit and is scaling aggressively. You'll own positioning and messaging for a complex security product in a crowded market, directly enabling enterprise sales and shaping how CISOs understand incident preparedness.
Your Mission
Define and document core positioning, messaging pillars, and value propositions that differentiate CYGNVS from competitors in the cyber crisis space
Create battlecards and competitive analysis framework that directly improve sales win rates against top 5 competitors
Develop initial sales enablement package: 2-3 case studies, 1 technical white paper, and positioning one-pager for enterprise buyers
Establish baseline competitive intelligence program with monthly market tracking and win/loss analysis
Launch go-to-market strategy for 2+ new product features with supporting content and sales collateral
Build analyst relations strategy and secure coverage with 3+ key cybersecurity analyst firms
Achieve measurable improvement in sales close rates by 15%+ through messaging and competitive intelligence implementation
Train and enable sales team on positioning, battlecards, and competitive differentiation with documented feedback loop
KPIs You'll Own
Sales Win Rate vs. Competitors
Percentage of deals won against direct competitors; track by competitor and messaging variant.
Sales Enablement Adoption
% of sales team actively using battlecards, positioning docs, and competitive intel in deals.
Content Performance
Engagement metrics on collateral (white papers, case studies, blog) and impact on pipeline.
Analyst Mindshare
Number of analyst briefings completed and mentions in key industry reports.
Deal Velocity
Average enterprise sales cycle length and close velocity impact from improved positioning.
Tools & Stack
Your Team
Your Manager
Not specified (likely VP Marketing or Chief Marketing Officer)
Current Team
Solo or small marketing team; will partner closely with Sales, Product, and leadership
New role or first dedicated PMM function
The Package
Salary
$160K-$200K base
Equity
Likely equity package (Series B/C startup standard)
Remote
On-site required in San Francisco Bay Area with frequent in-person meetings
Benefits & Perks
Company Intelligence
CYGNVS is a guided cyber crisis platform founded in 2020 that helps organizations prepare for, practice, and respond to cyber incidents. The company has achieved product-market fit and is in a growth scaling phase. Culture balances high productivity with employee development in a dynamic, secure-first environment.
Founded
2020
Funding
Series B/C (estimated based on description)
Customers
CISOs and enterprise security leaders
Culture
High-achieving, growth-focused, blend of productivity and enjoyment
Is This Role For You?
- You've successfully positioned complex B2B security products and can translate technical capabilities into compelling buyer narratives
- You thrive in startup chaos—building positioning, messaging, and enablement frameworks from scratch with limited resources
- You have 5+ years of PMM experience with 2+ years in early-stage startups (Seed-Series C) and understand how to enable scrappy sales teams
- You're obsessed with competitive win/loss analysis and turning field feedback into messaging that directly impacts deal outcomes
- You have cybersecurity domain knowledge or the hunger to become fluent in the space quickly
- You need remote flexibility—this role requires on-site presence in SF Bay Area with frequent in-person meetings
- You're a strategic thinker who waits for perfect data before moving; CYGNVS needs someone who acts fast with 70% clarity
- You lack hands-on writing and content creation skills or expect a large team to execute your vision
Interview Process
Phone Screen
Recruiter discussion of background, startup experience, and cybersecurity familiarity
Hiring Manager Deep Dive
VP/CMO conversation on positioning approach, competitive strategy, and examples of past messaging frameworks
Case Study / Work Sample
Create battlecard or positioning document for CYGNVS against a competitor (1-2 hours)
Sales & Product Sync
Chat with Sales and Product leaders to assess collaboration style and understanding of market
Final Round
Possible final interview with executive leadership; offer discussion
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing Roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.