The Challenge
AxiLab is a stealth Apple-founded startup launching Raizz, an AI-powered neurostimulation wearable. As their first marketing hire, you'll build the entire marketing function and shape how the world understands a technology at the intersection of AI, hardware, and health.
Your Mission
Conduct 20+ user interviews with target personas; synthesize findings into positioning document and messaging framework
Develop GTM strategy including audience segmentation, channel prioritization, and pre-launch demand-building roadmap
Establish marketing ops foundation: CRM setup, analytics tracking, brand guidelines, and asset management system
Ship 3-5 pieces of content (blog, technical deep-dives, social series) that test core brand narrative
Recruit and manage launch PR campaign with 3+ top-tier tech/health publications; secure 5+ quality features
Build competitive intelligence framework; publish monthly landscape analysis informing product and positioning decisions
Launch pre-order or waitlist funnel with clear attribution tracking; drive 2K+ qualified signups
Establish content calendar; ship 2 pieces of long-form content monthly plus consistent social presence across 3+ channels
KPIs You'll Own
Launch Waitlist/Pre-order Signups
Total qualified leads captured 90 days pre-launch through owned channels
User Interview Velocity & Synthesis Quality
Number of interviews conducted monthly and percentage of insights directly influencing product/messaging decisions
Content Engagement Rate
Average engagement (clicks, shares, time-on-page) across owned content and social posts
Media Impressions & Earned Media Value
Estimated audience reach and dollar value of PR placements secured pre-launch
Brand Sentiment Tracking
Qualitative tracking of how target audience perceives AxiLab's positioning vs. competitors
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Founding team (engineering, design, CEO); you are first marketing hire
First dedicated marketing role
The Package
Salary
$130K-$160K
Equity
Meaningful equity stake (TBD based on funding stage)
Remote
On-site in San Francisco Bay Area
Benefits & Perks
Company Intelligence
AxiLab is a Silicon Valley startup founded by Apple veterans building Raizz, an AI-powered neurostimulation wearable. The company is in pre-production, moving toward commercial launch with world-class product DNA and a focus on the intersection of AI, wearables, and health technology.
Culture
Led by women who get things done; flat hierarchy with direct CEO access; execution-focused, no corporate bureaucracy
Is This Role For You?
- You've shipped at least one hardware or deep-tech product to market and understand the unique GTM challenges
- You're energized by translating complex technology into compelling consumer narratives-not just creating content
- You thrive as a team of one: comfortable owning strategy, execution, and infrastructure without layers of approval
- You love user research and grounding decisions in real user insights, not assumptions
- You want to shape a brand from day one before the world knows what it is
- You need a large team or prefer managing people over hands-on execution
- You want a polished, stable company with clear processes; pre-launch startups are chaotic
- You're uncomfortable with hardware timelines, manufacturing delays, or technical complexity
- You expect a predictable 9-to-5; pre-launch requires intensity and flexibility
Interview Process
Screening call with CEO
15-20 min conversation on your launch experience and approach to user research
Case study / exercise
Analyze a neurostimulation or hardware product; submit positioning recommendation + sample messaging
Founding team interview
1:1 with CEO and key team member (likely product/design) on cross-functional collaboration and how you'd shape strategy
Reference calls
Conversation with 1-2 references on your track record shipping products and conducting user research
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Product Marketing roles
Product marketers are the bridge between product and market. They own positioning, messaging, go-to-market launches, competitive intelligence, and sales enablement. The best PMMs make complex products feel simple.