Data Insights | Especialista de Performance e Insights (Marketing Analytics)

Accountabilities:

• Generate strategic insights to support decisions on marketing campaigns, customer segmentation, and commercial prioritization.

• Analyze end-to-end sales funnels to identify bottlenecks, drop-offs, and optimization opportunities.

• Evaluate marketing performance metrics such as ROI, CAC, LTV, conversion rates, and channel efficiency, recommending improvements.

• Develop deep-dive analytical studies to identify drivers of revenue and test hypotheses impacting business performance.

• Design, maintain, and evolve dashboards to support operational and strategic decision-making across teams.

• Collaborate closely with engineering teams to understand data structures, improve data quality, and ensure analytical consistency.

• Prepare and deliver executive-level presentations translating complex data into clear business recommendations.

• Support prioritization and management of analytics demands in partnership with leadership.

• Work cross-functionally with marketing, sales, product, CX, and engineering to ensure alignment on metrics and insights.

Requirements

• Experience analyzing marketing and sales data in performance-driven environments.

• Strong knowledge of marketing metrics across paid media, CRM, organic, and social channels.

• Proficiency in data visualization tools such as Power BI, Tableau, or Looker.

• Working knowledge of SQL for data extraction and analysis (no advanced modeling required).

• Experience with digital sales funnels, preferably in startup or high-growth environments.

• Strong ability to build analytical studies and present insights to leadership and stakeholders.

• Excellent communication and storytelling skills for data-driven decision-making.

• Autonomous, proactive profile with strong ownership mindset.

• Experience with marketing leadership or strategy is a plus.

• Familiarity with AI tools for automation and social media metrics (YouTube, Instagram) is a differential.

Benefits

• Remote-first work environment with flexibility

• Recess period without salary loss

• Meal allowance (Caju)

• Culture allowance for books, cinema, and streaming services

• Health and dental plans with optional dependents

• Life insurance coverage

• Wellness benefits including therapy and mental health support

• Access to language and tech learning programs

• Gympass / Wellhub access

• Birthday day off

• Equipment provided for remote work

• Continuous learning culture with feedback, 1:1s, and development plans.

How Jobgether works: We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team. We appreciate your interest and wish you the best!  Why Apply Through Jobgether?    Data Privacy Notice: By submitting your application, you acknowledge that Jobgether will process your personal data to evaluate your candidacy and share relevant information with the hiring employer. This processing is based on legitimate interest and pre-contractual measures under applicable data protection laws (including GDPR). You may exercise your rights (access, rectification, erasure, objection) at any time.     #LI-CL1