Partner Marketing Manager

Experience

3-6 years in partner marketing, product marketing, or demand generation roles

Experience in B2B SaaS or digital solutions

Exposure to sales-led environments

Skills

Strong execution capability (campaigns, content, coordination)

Good understanding of product and solutions marketing fundamentals

Ability to manage multiple stakeholders and projects

Familiarity with digital marketing tools (HubSpot, CRM, CMS, analytics)

Budget m anagement

Mindset

Startup mentality, takes ownership and moves fast

Hands-on executor, comfortable doing as well as coordinating

Self-sufficient, able to operate with autonomy

Proactive, identifies opportunities and acts on them

Commercial mindset, understands how marketing drives revenue

Languages & Other Requirements

Fluent in English (mandatory)

Other E u ropean langu ages is a plus

Willingness to travel across EMEA as needed

Job Description Summary

We are looking for a hands-on, proactive Partner Marketing Manager to support the go-to-market and growth of strategic partner solutions across EMEA, with a focus on a new product named: ARKANCE Egnyte.

Reporting to the Product and Services Marketing Director, you will play a key role in executing the GTM strategy, working closely with partners, sales, services, and marketing teams to drive adoption and revenue.

This role requires a startup mindset, you will act as the main marketing point of contact for the partner solution, taking ownership of execution while leveraging the broader marketing team for support.

You will be expected to be self-sufficient, hands-on, and results-driven, contributing across positioning, campaigns, and sales enablement.

Job Description

Key Responsibilities

1. GTM Execution

Support the execution of the GTM strategy defined at EMEA level

Contribute to launch planning and rollout across EMEA

Ensure alignment between marketing, sales, services, and partners

2. Partner Marketing & Coordination

Act as the main marketing point of contact for strategic partners ( Egnyte )

Coordinate joint initiatives between A RKANCE and par tners including:

campaigns

messaging

events

Ensure alignment between partner inputs and ARKANCE priorities

Man age the part ner marketing funding requests and repor ting

3. Positioning & Product Marketing Support

Support the development of:

messaging

value proposition

use cases

Translate partner solutions into clear customer value

Contribute to market research and competitive analysis for partner solutions and the associated ARKANC E valu e propos ition

4. Demand Generation (Hands-on)

Execute targeted campaigns (ABM, digital, events)

Coordinate with EMEA and local marketing teams for:

campaign delivery

content creation

Manage and optimise:

landing pages

email campaigns

lead generation activities

5. Sales Enablement

Create and maintain :

pitch decks

one-pagers

sales playbooks

ROI tools

Support sales teams with:

training

demo preparation

key deal support

6. Performance Tracking & Optimisation

Track and report on key KPIs:

lead generation and con version to opportunity

pipeline contribution

campaign performance

Provide insights and recommendations to improve results

7. Broader Marketing and C ommunications Support

Support additional partner and product marketing initiatives as needed, in line with business priorities