The Challenge
Wherex is building the digital infrastructure for enterprise procurement across LatAm—connecting how companies buy, pay, and finance. You'll own the data backbone of their marketing operation, turning funnel visibility into growth acceleration.
Your Mission
Audit and clean existing marketing data infrastructure; establish single source of truth for lead tracking across all channels
Build first version of marketing performance dashboard with real-time funnel metrics (acquisition, conversion, CAC)
Implement event tracking and conversion measurement across website and paid campaigns
Document and automate 3+ manual marketing processes (reporting, lead qualification, tool syncing)
Optimize top 3 conversion funnel bottlenecks based on data; target 15-20% improvement in one key metric
Scale lead generation infrastructure to support 2x volume; ensure data quality doesn't degrade
Build predictive models or segmentation to improve sales handoff quality and conversion rates
Establish marketing ops best practices; mentor team on analytics and experimental mindset
KPIs You'll Own
Lead Volume & Quality Score
Track MQLs generated monthly and quality-score distribution; measure % of leads meeting sales criteria.
Funnel Conversion Rate
Monitor conversion rates at each stage (visitor → lead → opportunity → customer) to identify optimization targets.
Cost Per Lead (CPL) by Channel
Calculate paid acquisition efficiency; benchmark against targets and historical baseline.
Data Integrity Score
Measure % of leads with complete, correct attribution data across all tools; target 95%+ accuracy.
Automation ROI
Track hours saved and revenue influenced by new automations; quantify operational efficiency gains.
Tools & Stack
Your Team
Your Manager
VP Marketing or Head of Growth (not specified)
Current Team
Marketing team structure not detailed; you'll drive ops for demand generation function
New role to strengthen data-driven marketing capability
The Package
Salary
$55K-$75K base (estimated 2026 Chile market, mid-level MarketingOps)
Remote
On-site in Las Condes, Santiago (with mention of 'hybrid' in benefits—clarify with recruiter)
Benefits & Perks
Company Intelligence
Wherex is a LatAm-focused B2B SaaS platform building the digital infrastructure for enterprise procurement. They enable companies to buy, pay, and finance through a single, connected ecosystem. The company is scaling demand generation and needs data-driven operations leadership.
Customers
Enterprise procurement teams across LatAm
Culture
Data-first, efficiency-focused, growth-minded; emphasis on operational rigor and continuous optimization
Is This Role For You?
- You're obsessed with data quality and love making invisible operations visible through dashboards
- You can code (HTML/CSS/JavaScript) and aren't afraid to implement your own tracking or automate tool integrations
- You thrive in ambiguous, early-stage marketing ops environments where you'll build from scratch
- You speak Spanish or are fluent enough to collaborate with LatAm-based teams; on-site Santiago is non-negotiable
- You've owned funnel analytics end-to-end and can tie operational improvements to revenue impact
- You need remote flexibility or can't commit to on-site in Santiago full-time
- You're uncomfortable with technical implementation—this role requires hands-on coding and tool configuration
- You prefer strategy-only work; this is 70% execution, 30% analysis and planning
Interview Process
Initial Screening
Phone call with recruiter to confirm on-site commitment, technical stack experience, and salary alignment
Technical Assessment
Case study or live exercise: build a simple dashboard mock-up, write a tracking plan, or design a funnel trazability system
Manager Interview
Deep dive on MarketingOps philosophy, past projects, and how you'd approach Wherex's funnel and data challenges
Team/Culture Fit
Meet with broader marketing or growth team; discuss how you'd collaborate and approach continuous improvement
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.