The Challenge
Indegene (via BioPharm Communications) is scaling omnichannel CRM campaigns for life sciences clients using their proprietary Tandem platform. You'll own the operational execution that turns strategy into deployed, performing campaigns reaching healthcare professionals at scale.
Your Mission
Master SFMC configuration: build 3-5 customer journeys and automated programs from strategy briefs, hitting zero deployment delays
Establish performance baseline: define and track email deliverability, engagement, and operational efficiency metrics across active campaigns
Own list hygiene & validation: implement repeatable data import workflows using the proprietary List Match Application, validating 100% of targeting lists pre-deployment
Cross-channel coordination playbook: document hand-offs with email, direct mail, and programmatic partners to eliminate deployment bottlenecks
Optimize SFMC architecture: refactor 10+ existing journeys based on campaign performance data, improving conversion rates by 15%+
Scale operations: manage 50+ concurrent campaigns monthly without quality degradation or missed SLAs
Strategic partnership: become the trusted ops lead for 5-7 key CRM Strategy Managers, owning their campaign deployment roadmap
Measurement framework: design and implement automated dashboards tracking campaign ROI, velocity metrics, and operational KPIs visible to leadership
KPIs You'll Own
Campaign Deployment On-Time Rate
Percentage of campaigns launching on scheduled date with zero critical data errors.
Email Deliverability Rate
Inbox placement and bounce rates across SFMC deployments, targeting 98%+ deliverability.
Journey Conversion Rate
Click-through and conversion metrics for triggered automations and multi-touch customer journeys.
List Validation Accuracy
Percentage of targeting lists passing validation checks on first submission before SFMC import.
Cross-Channel Coordination Time
Average turnaround from strategy sign-off to production-ready deployment across all channels.
Tools & Stack
Your Team
Your Manager
CRM Operations Lead or VP Marketing Operations (not specified)
Current Team
CRM Strategy Managers, data/analytics team, vendor partners (email, direct mail, programmatic)
New role or backfill - unclear, but indicates growth phase
The Package
Salary
$85K-$115K base
Remote
On-site in New Hope, PA preferred; hybrid/remote negotiable if not local
Benefits & Perks
Company Intelligence
Indegene is a technology-led healthcare solutions provider powering BioPharm Communications, a leading third-party medical communications firm. Their proprietary Tandem platform drives data-driven, omnichannel campaigns targeting healthcare professionals to improve patient outcomes. The company is profitable, rapidly growing, and hiring for their scaling phase.
Customers
Life sciences/pharma companies deploying omnichannel HCP engagement campaigns
Culture
Purpose-driven, entrepreneurial, collaborative, emphasis on innovation and empathy; hires strong people and trusts them from day one
Is This Role For You?
- You're an SFMC expert or have 3+ years configuring customer journeys and automation programs at scale
- You thrive owning operational bottlenecks and love turning chaos into repeatable, documented processes
- You're detail-obsessed about data quality, email deliverability, and compliance—metrics matter to you
- You want to grow into a senior ops or strategy role but need to prove execution chops first in a supportive environment
- You need a fully remote setup—this role requires on-site presence in PA or willingness to relocate/hybrid commute
- You're burnt out on CRM platforms or email marketing—this is the core of the job
- You prefer solo execution over cross-team coordination and vendor management
Interview Process
Initial Screening
Phone call covering SFMC experience, CRM campaign deployment background, and interest in healthcare tech
Technical Assessment
Walk through a real SFMC journey scenario or campaign deployment problem; discuss your approach to optimization and troubleshooting
Manager Interview
Conversation with direct manager about team dynamics, growth expectations, and operational priorities
Cross-functional Chat
Conversation with CRM Strategy lead or partner team to assess collaboration style and communication
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for marketing ops jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Lead, Lifecycle Marketing Operations
Housecall • Anywhere
Head of Marketing Operations & Production
Postman • San Francisco, CA
Director of Marketing Operations
PandaDoc • United States
Marketing Operations Manager
MW Partners • San Francisco, CA
About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.