The Challenge
73 Strings just raised $55M Series B (the largest in the private capital data space) backed by Goldman Sachs, Blackstone, and Fidelity. You'll build the marketing operations function from the ground up at a hypergrowth fintech serving PE, VC, and Infrastructure funds globally.
Your Mission
Audit and document current HubSpot setup; identify data quality gaps in lead scoring, routing, and campaign tracking
Build and QA 3-5 core email nurture workflows for different buyer segments (PE, VC, Infrastructure) with proper lead scoring triggers
Establish formal lead routing rules and BDR handoff process; measure lead delivery time and accuracy SLAs
Support 2 major industry events/conferences with full pre- and post-event workflow automation in HubSpot
Own end-to-end ABM campaign execution across 2-3 target accounts; track account engagement and pipeline influence
Reduce lead-to-BDR handoff time by 40% through workflow optimization and automated routing
Build dashboard(s) tracking campaign performance, event ROI, lead flow health, and MQL-to-pipeline conversion by market
Establish monthly ops review cadence with Sales, RevOps, and Marketing; deliver actionable optimization recommendations
KPIs You'll Own
Lead Routing Accuracy & Speed
% of leads correctly routed to BDR within SLA; measure handoff latency by campaign source
Campaign Performance by Market
Email open rates, click-through rates, and MQL conversion by geography and buyer segment
Event ROI
Pipeline value and meetings generated per event; cost per qualified lead from event sourcing
Data Quality Score
% of leads with complete required fields; duplicate detection and CRM hygiene metrics
BDR Productivity Support
% of sequences launched on time; engagement tracking accuracy; BDR tool adoption and usage
Tools & Stack
Your Team
Your Manager
Head of Marketing or VP of Revenue Operations (not specified)
Current Team
Marketing team, BDR team, RevOps function (size unknown)
New role; building marketing operations function from ground up
The Package
Salary
$55K-$70K BRL (~$10K-$14K USD equivalent, adjusted for São Paulo market)
Remote
On-site, São Paulo, Brazil
Benefits & Perks
Company Intelligence
73 Strings is an AI-powered SaaS platform for the private capital industry, automating data extraction, monitoring, and valuation for PE, VC, Infrastructure, and Private Credit firms. Backed by Goldman Sachs, Blackstone, and Fidelity, the company raised $55M in Series B funding—the largest round in the space. They serve alternative investment managers globally with a core mission to streamline middle-office operations.
Funding
$55M Series B (2025)
Customers
Private Equity, Growth Equity, Venture Capital, Infrastructure, and Private Credit firms globally
Culture
Fast-paced, data-driven, proactive use of AI and automation; values hands-on execution and cross-functional collaboration
Is This Role For You?
- You're detail-oriented and thrive coordinating across multiple teams with competing priorities
- You have 2-3+ years in marketing ops, demand gen ops, or revenue operations—HubSpot experience is table stakes
- You're comfortable with data, dashboarding, and troubleshooting workflow logic without hand-holding
- You're eager to learn fintech/alternative investments and enjoy B2B SaaS complexity
- You actively use AI tools to automate repetitive work and improve efficiency
- You need remote flexibility—this is 100% on-site São Paulo, no negotiation
- You've only done campaign execution; you need ops mindset (process, systems, data quality) not just tactical campaign work
- You're not comfortable being hands-on; this role is about rolling up sleeves and owning workflows end-to-end
Interview Process
Phone screen
Conversation around marketing ops background, HubSpot depth, and process orientation
Take-home assessment
Likely scenario-based task (e.g., design a lead routing workflow, audit a HubSpot setup, or optimize a campaign process)
Technical interview
Deep dive on HubSpot, lead scoring logic, campaign setup, and data quality troubleshooting
Cross-functional panel
Meet with Marketing, BDR, and/or RevOps leads; assess collaboration style and strategic thinking
Interested in this role?
Apply now and hear back within days, not weeks.
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About Marketing Ops Roles
Marketing ops professionals own the tech stack, data flows, and processes that make marketing teams efficient. They manage automation platforms, reporting infrastructure, lead routing, and attribution models.