The Challenge
YO IT Consulting is building next-gen coherent optical communication systems (800G, 1.6T+) powering AI data infrastructure. You'll own all marketing-from positioning through demand gen-for deeply technical semiconductor/telecom solutions in a high-growth startup environment.
Your Mission
Define and launch global positioning strategy for coherent DSP ASICs, establishing clear differentiation vs. competitors
Audit competitive landscape and create detailed market requirements documents (MRDs) aligned with product roadmap
Build marketing team structure (roles, budget allocation) and establish OKRs for demand generation and brand awareness
Deliver technical marketing collateral (white papers, datasheets, product briefs) for initial product launches
Execute go-to-market strategy for new product launches with measurable pipeline contribution ($X pipeline generated)
Establish YO IT as thought leader via analyst relations, conference presence, and PR coverage in optical/telecom press
Scale demand generation (digital, ABM, events) with clear attribution to sales pipeline and win rates
Hire and onboard 3-4 core marketing team members (product marketing, demand gen, enablement) and achieve team productivity baseline
KPIs You'll Own
Pipeline Generated
Marketing-attributed pipeline in dollars from demand generation campaigns, ABM, and events
Product Launch Velocity
Time from launch readiness to market with measured sales velocity and early customer adoption
Brand Awareness (Optical/Telecom)
Share of voice vs. competitors, analyst mentions, conference presence, and earned media reach
Sales Enablement Adoption
Sales team utilization of marketing collateral, messaging, and objection-handling docs; ramp time to productivity
Marketing ROI by Channel
Cost per pipeline dollar for digital, events, PR, and ABM-optimize spend allocation monthly
Win Rate Impact
Correlation between marketing-enabled deals vs. non-enabled; measure message/positioning influence
Tools & Stack
Your Team
Your Manager
CEO
Current Team
Building from scratch or inheriting small team-details TBD
New role; will hire 3-4 direct reports (product marketing, demand gen, sales enablement, content)
The Package
Salary
$220K-$280K base
Variable
Bonus structure (15-25% typical for VP role)
Equity
Stock options typical for startup, vesting over 4 years
Remote
On-site, San Francisco, CA (Full-time)
Benefits & Perks
Company Intelligence
YO IT Consulting specializes in advanced coherent optical communication technologies and DSP ASICs for next-generation data infrastructure. They're targeting hyperscalers and network OEMs building 800G+ systems for AI/ML workloads. Founded to address the optical/semiconductor gap in coherent transceiver design.
Customers
Hyperscalers, network OEMs, system integrators (implied)
Is This Role For You?
- You've shipped 2+ technical B2B products in semiconductor, telecom, or optical comms and can speak DSP/modulation credibly
- You've built and scaled marketing teams from scratch; you own strategy AND execution, not just delegation
- You thrive with complex, deeply technical buying cycles and translating 10G+ optical systems into compelling narratives
- You're energized by startups with real IP and real customers-not pre-revenue noise
- You need remote flexibility; this is on-site SF only
- You lack 5+ years hands-on coherent optics or DSP experience-you'll lose credibility with engineering and customers immediately
- You default to generic marketing templates; this requires technical depth and bespoke positioning
- You want stability; pre-Series B/C startups in hard-tech semiconductor require execution under uncertainty
Interview Process
Initial Screening
Recruiter call on background, coherent optics experience, and marketing philosophy (30 min)
CEO / Founder Deep Dive
Strategy alignment, product vision, and your go-to-market approach for 800G+ systems (60 min)
Technical + Sales Leadership Panel
Engineering lead and VP Sales assess your technical credibility, product marketing rigor, and alignment (60 min)
Case Study / Strategy Project
Present competitive positioning and GTM strategy for a flagship product launch (take-home, 4-5 hours)
Final Round + Offer
Full team lunch / dinner; offer discussion and equity terms
Ready when you are
Interested in this role?
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.