The Challenge
Xsolla is backing a new B2C loyalty app in gaming with serious distribution potential. You'll own growth from zero to scale, splitting focus between driving app installs and supporting their B2B ads business-a rare dual-track opportunity in a high-velocity gaming commerce environment.
Your Mission
Map and stress-test all paid acquisition channels (Meta, Google UAC, TikTok, Reddit, programmatic) with initial budget allocation and baseline CAC/ROAS benchmarks
Build and document creative testing framework with design partners; launch first 20+ ad variants across primary channels
Establish analytics foundation: implement event tracking, attribution model, and weekly performance dashboard for leadership
Identify and pilot 2-3 non-paid growth engines (influencer partnerships, ASO, referral loops) with measurable Q1 targets
Scale Android-first UA to $50K+ monthly ad spend while maintaining target CAC and improving LTV:CAC ratio by 30%
Grow verified registrations 3-5x through multi-channel optimization and creative iteration; achieve measurable retention lift
Build repeatable audience segmentation and retargeting playbook improving downstream engagement by 25%+
Launch 2-3 proven organic/alternative channels generating 15-20% of total installs at lower blended CAC
KPIs You'll Own
Cost Per Install (CPI) / Cost Per Acquisition (CPA)
Track blended CPI across all channels; optimize toward target threshold with real-time bid management.
Lifetime Value (LTV) : CAC Ratio
Measure cohort LTV against acquisition cost; target 3:1 or better as baseline for scalable unit economics.
Verified Registration Rate
Monitor install-to-signup conversion; optimize funnel and audience targeting to maximize qualified users.
Day 1, Day 7, Day 30 Retention
Track cohort retention curves; use to inform audience strategy and lifecycle messaging.
Return on Ad Spend (ROAS)
Measure revenue impact per channel; tie to engagement and monetization outcomes.
Channel Mix & Budget Efficiency
Monitor spend allocation across Meta, Google, TikTok, etc.; rebalance weekly based on performance signals.
Tools & Stack
Your Team
Your Manager
Not specified (likely C-suite or GM of Xsolla Ads division)
Current Team
Cross-functional: creative, app product, analytics, B2B partnerships
New leadership role; building growth team from ground up
The Package
Salary
$180K-$240K base
Remote
On-site, Los Angeles, CA
Benefits & Perks
Company Intelligence
Xsolla is a global gaming commerce platform helping 1,500+ developers fund, distribute, market, and monetize games. Headquartered in Los Angeles, they operate as merchant of record and serve indie to AAA studios worldwide. Now launching a B2C loyalty app alongside their core B2B ads business.
Customers
1,500+ game developers globally
Culture
Fast-paced, collaborative, dynamic; data-obsessed performance culture
Is This Role For You?
- You've scaled mobile app UA at 7-8 figures annual ad spend; comfortable with Meta, Google, and emerging platforms
- You live in spreadsheets: love turning raw performance data into strategy and optimization levers
- You've built acquisition funnels end-to-end: from channel testing through audience segmentation to creative iteration
- Gaming ecosystem feels natural to you; you understand player acquisition, retention, and monetization mechanics
- You need remote flexibility; this is on-site Los Angeles, no exceptions listed
- You're brand-awareness focused; this role demands pure performance marketing rigor and daily optimization
- You prefer managing agencies over hands-on execution; you'll own strategy AND day-to-day optimization
Interview Process
Screening call
Hiring manager or recruiter; walk through recent mobile UA campaigns and CAC/LTV benchmarks
Growth case study
Presentation or deep-dive: how you'd approach scaling a new app from launch, channel selection, testing framework
Analytics & data interview
Technical discussion on attribution, cohort analysis, budget optimization, and reporting
Leadership conversation
Cross-functional meeting with app product, creative, and B2B partnership leads to gauge collaboration fit
Ready when you are
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.