The Challenge
Wukong Taste Network is building an AI-powered Asian culinary platform from stealth mode—you'll own the playbook for digital marketing and partnerships that gets creators, chefs, and food enthusiasts discovering this ecosystem. This is day-one thinking: strategy, execution, and partnership velocity matter immediately.
Your Mission
Audit current digital presence and define GTM strategy for launch phase—website performance, SEO baseline, paid channel roadmap
Map and begin outreach to 50+ strategic partnership targets (food influencers, culinary platforms, Asian food communities, creator networks)
Establish core metrics dashboard tracking CAC, engagement by user segment, partnership pipeline value, and monthly growth rates
Lead cross-functional kickoff with product/content teams to align messaging and define 3-month campaign calendar
Execute 3-4 major partnership launches that drive 25%+ of new user acquisition and increase brand authority in Asian culinary space
Scale paid digital campaigns across Google, Meta, TikTok; achieve <$15 CAC or better with 3.5%+ conversion rates
Build and manage a content marketing engine (blog, creator collabs, case studies) generating 50K+ monthly organic traffic
Deliver quarterly business review with board/investors showing MoM growth, partnership ROI, and validated unit economics for scaling
KPIs You'll Own
Monthly Active Users (MAU) & Growth Rate
Track net new users, retention cohorts, and month-over-month growth percentage as primary north star.
Customer Acquisition Cost (CAC) by Channel
Monitor paid spend efficiency across Google, Meta, TikTok, and organic/partnership channels to optimize budget allocation.
Partnership Pipeline Value
Measure total potential user acquisition and revenue upside from active partnership negotiations and signed deals.
Engagement & Content Consumption
Track session duration, content views per user, creator/chef participation rate, and community contribution metrics.
Conversion Rate (Sign-up → Active User)
Measure funnel efficiency from landing page through account creation and first meaningful action on platform.
Tools & Stack
Your Team
Your Manager
Likely CEO or Chief Strategy Officer (stealth stage org structure TBD)
Current Team
Likely lean founding team; you'll be first dedicated marketing/BD hire
New hire building out marketing and partnerships function from scratch
The Package
Salary
$130K-$160K base
Equity
Likely meaningful equity package (standard early-stage, percentage TBD)
Remote
On-site in San Jose, CA with limited remote flexibility
Benefits & Perks
Company Intelligence
Wukong Taste Network is a stealth-mode, AI-powered platform for Asian culinary culture—connecting food enthusiasts, chefs, and creators through authentic storytelling and innovation. Based in San Jose, the company is building a community ecosystem that merges tradition with technology to reshape global food discovery.
Culture
Mission-driven, early-stage, collaborative; expects ownership mentality and ability to move fast in ambiguous environment
Is This Role For You?
- You've driven user acquisition and partnerships at a B2C platform or food/lifestyle brand—you know how to build channels and close deals
- You're comfortable in stealth/early-stage chaos; you own strategy *and* execution, not just planning
- You're genuinely interested in food culture, Asian cuisine, or creator economy—passion for the mission matters here
- You can navigate cross-functional teams, define metrics from scratch, and communicate upward to investors and the board
- You need a massive marketing team or established playbook—this is greenfield; you're building the playbook
- You're heads-down on execution only; this role requires strategic thinking, partnership negotiation, and board-level communication
- You're remote-only; on-site presence in San Jose is non-negotiable at this stage
Interview Process
Phone Screen (30 min)
Recruiter or founder conversation: background, why Wukong, your approach to GTM and partnership strategy
First Round (60 min)
Founder + CEO/Head of Strategy deep dive on growth playbook, metrics thinking, and how you'd approach first 90 days
Case Study (take-home, ~90 min)
Define GTM and partnership strategy for a stealth food/AI platform; present back to team
Final Round (90 min)
Dinner or lunch with leadership team (potentially): culture fit, communication style, ability to navigate ambiguity
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.