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Marketing And Public Relations Specialist

WITHIN • Bogota, D.C., Capital District, Colombia

Growth MarketingPlenoOn-siteFull time$45K - $60K
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Performance MarketingPaid SocialPaid SearchBogota, ColombiaOn-site$45K-$60KFull-time

The Challenge

WITHIN is scaling fast and needs someone who can juggle paid social, search, programmatic, email, and affiliate—all at once. You'll own performance metrics across multiple channels and learn the full stack of digital marketing in a real, deadline-driven environment.

Your Mission

First 3 Months
1

Ship your first end-to-end campaign (paid social or search) and hit agreed KPIs with support from the team

2

Master one DSP or ad platform (Facebook Ads Manager, Google Ads, or programmatic tool) to fluency

3

Build and deliver your first 3 performance dashboards with actionable insights for clients

4

Contribute 5+ A/B test recommendations and support implementation across campaigns

By 6 Months
1

Own performance reporting for 2-3 client accounts independently; present monthly insights and optimization roadmaps

2

Develop expertise in at least 3 channels (e.g., paid social + paid search + email) and lead campaigns in those areas

3

Design and execute a full-funnel retail media or programmatic campaign from brief to reporting

4

Create a playbook or best-practice document for one marketing channel based on client wins and learnings

KPIs You'll Own

Campaign ROAS (Return on Ad Spend)

Track revenue generated per dollar spent across paid channels; target 2-4x depending on channel and vertical.

Cost Per Acquisition (CPA)

Measure efficiency of customer acquisition across channels; optimize down month-over-month.

Click-Through Rate (CTR) & Conversion Rate

Monitor ad performance and funnel efficiency; benchmark against industry standards and your own baselines.

Email Open Rate & Click Rate

Track email marketing performance; aim for 20%+ open rate and 2-5% click rate depending on audience.

Dashboard Accuracy & Timeliness

Deliver weekly/monthly reports on time with zero data errors; improve client decision velocity.

Tools & Stack

Facebook Ads ManagerGoogle AdsProgrammatic DSPs (The Trade Desk, DV360, or similar)Microsoft ExcelEmail marketing platform (Klaviyo, Mailchimp, or in-house)Google Analytics / GA4Tableau or Data Studio (for dashboards)Slack / project management tool

Your Team

Your Manager

Marketing Director or Head of Performance (not specified)

Current Team

Fast-growing team; you'll work with account managers, strategists, and creative folks across paid social, search, programmatic, email, affiliate, SEO, influencer, and retail media

New role; team expanding

The Package

Salary

$45K-$60K base

Remote

On-site in Bogota, D.C., Colombia

Benefits & Perks

Hands-on exposure to 8+ marketing channels in your first 6 months
Training and professional development in performance marketing
Collaborative, fast-paced team environment with real client work
Access to proprietary marketing technology and tools
Clear career path from trainee to mid-level specialist

Company Intelligence

WITHIN is a growing performance marketing agency or in-house team managing multi-channel campaigns across paid social, search, programmatic, email, affiliate, SEO, influencer, and retail media. They work with a diverse portfolio of clients and are expanding their team to handle increased demand.

Culture

Fast-paced, deadline-driven, analytical, performance-obsessed; values data-driven decision-making and creative problem-solving.

Is This Role For You?

For You If
  • You're analytical and obsessed with metrics; you want to see the direct impact of your work in dashboards and ROI
  • You're hungry to learn multiple marketing channels quickly and thrive in a generalist role with breadth
  • You're comfortable with Excel, Google Sheets, and data; you can pivot tables and write basic formulas without breaking a sweat
  • You want to work on real client campaigns with real budgets, not just theory; deadline pressure energizes you
Won't Work If
  • You need remote work or flexibility; this is on-site in Bogota, full-stop
  • You're looking for deep specialization in one channel; this role bounces across 8+ areas
  • You don't speak Spanish fluently or feel uncomfortable in a Colombia-based workplace; client communication is critical

Interview Process

1

Phone screening

Quick fit check on background, motivation, and Excel skills

2

Marketing case study or task

Analyze a campaign dataset and recommend optimizations; show your thinking, not just answers

3

Team interview

Meet with manager and 1-2 team members; discuss past projects, how you learn, and your communication style

Interested in this role?

Apply now and hear back within days, not weeks.

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About Growth Marketing Roles

Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.

A/B testingFunnel optimizationSQL & analyticsPaid acquisitionProduct-led growth
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