The Challenge
Wink (via Media-Start) is a fast-growing B2B media company helping SMEs access national outlets. You'll own the full growth funnel—from lead generation and data enrichment to campaign optimization and user onboarding—using modern marketing tech and automation.
Your Mission
Set up and optimize HubSpot workflows for lead scoring, nurturing, and segmentation
Launch 2-3 multi-channel acquisition campaigns (LinkedIn, email, outbound) with tracked conversion funnels
Build automated prospecting sequences using Lemlist and Zapier, targeting 500+ qualified leads
Document and analyze current user onboarding flow, identify 3+ friction points, propose fixes
Achieve 15%+ improvement in campaign conversion rates through funnel optimization and A/B testing
Scale automated workflows to handle 2000+ leads/month with 25%+ engagement rates
Establish monthly insights cadence with Sales and Product—deliver 2+ data-driven recommendations per sprint
Reduce cost-per-acquired-lead by 20% through continuous channel optimization and audience segmentation
KPIs You'll Own
Lead Volume & Quality
Track monthly leads generated, cost-per-lead, and lead-to-SQL conversion rate across all channels.
Campaign Performance
Monitor email open/click rates, LinkedIn engagement, and multi-touch attribution across campaigns.
Funnel Health
Measure activation rate, time-to-first-value, and churn at each stage; flag friction points.
Automation ROI
Track workflows launched, automation-driven conversions, and time saved vs. manual outreach.
Tools & Stack
Your Team
Your Manager
Marketing Lead / CMO (reporting to marketing team)
Current Team
~40-person company based in Marseille; growth and sales-focused organization
New backfill—growth function likely underdeveloped or scaling
The Package
Salary
€35K-€45K base
Remote
On-site only (Aix-en-Provence, France); all internship schedules accepted except 3-day/2-day split
Benefits & Perks
Company Intelligence
Media-Start (parent/brand) is a 2022-founded B2B media agency helping SMEs and TPEs access national media placements through partnerships with major media groups. ~40 employees based in Marseille, positioning itself as part agency, part sales academy. Wink appears to be a product or division targeting similar SME growth.
Founded
2022
Team Size
40
Customers
SMEs, TPEs, small business owners
Culture
Young, stimulating, entrepreneurial; belief that talent has no typical career path; intensive training-first approach
Is This Role For You?
- You're analytically driven and love debugging funnels—data tells the story, and you optimize relentlessly.
- You're hands-on with marketing tech (HubSpot, Zapier, Lemlist) and can execute campaigns end-to-end without hand-holding.
- You're proactive and self-directed—you spot problems, propose solutions, and ship without waiting for permission.
- You speak both growth and sales fluently; you can translate metrics into insights for different stakeholders.
- You need remote flexibility—this is strict on-site in Aix-en-Provence.
- You're uncomfortable with ambiguity or prefer heavily documented, bureaucratic processes.
- You lack basic data literacy or automation experience; you'll struggle to own the full funnel independently.
Interview Process
Initial Screen
Hiring manager reviews your growth portfolio (campaigns, metrics, tools used) and motivation.
Take-Home Challenge
Design a 3-month growth plan for a specific segment or product; include channels, automation, success metrics.
Technical Chat
Walk through your HubSpot/Zapier/Lemlist setup; discuss how you'd diagnose and fix a funnel leak.
Team Interview
Meet with Sales or Product leads to assess collaboration and communication skills.
Interested in this role?
Apply now and hear back within days, not weeks.
Get alerts for growth marketing jobs
Weekly email. Unsubscribe in one click.
Vagas parecidas
Growth Lead
Simplycure • Brussels, Belgium
Alternant (e) " Chargé(e) de commerce et marketing " H/F
BNP Paribas Real Estate • Lille, FR
stage - Assistant web et marketing Urban Comics (F/H) - Dargaud
Média-Participations • Paris, FR
Stage - Assistant marketing et communication (F/H) - MEDIATOON LICENSING
Média-Participations • Paris, FR
About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.