The Challenge
WEX is reimagining B2B payments through AI and automation. You'll architect marketing experiences that hit customers at critical lifecycle moments—owning strategy, personalization, and optimization across the entire automation stack.
Your Mission
Audit existing marketing automation programs in Salesforce Marketing Cloud, identify performance gaps, and present optimization roadmap to leadership
Design and launch 2-3 high-impact automated nurture sequences with dynamic personalization based on behavioral triggers and audience segmentation
Establish baseline performance metrics for all active campaigns (open rates, click rates, conversion lift) and create monthly reporting dashboard
Partner with Automation Engineering to document content strategy framework and train team on personalization best practices
Increase overall marketing automation conversion rates by 20% through A/B testing and multivariate optimization across email, web, and landing pages
Develop and execute 4+ data-driven personalization strategies that boost engagement for key customer journey moments (onboarding, upsell, renewal)
Build proprietary competitive intelligence dashboard tracking industry automation trends and translating insights into quarterly strategy recommendations
Own end-to-end delivery of 8+ marketing automation content projects, ensuring on-time delivery, quality standards, and alignment with revenue targets
KPIs You'll Own
Marketing Automation Conversion Rate
Track lift from baseline across all automated programs; target 20% improvement within 6 months
Email Engagement (Click-Through Rate)
Monitor CTR across personalized send segments; benchmark against industry standards for B2B SaaS
Content Performance Score
Composite metric combining open rate, CTR, and conversion by content piece to identify top-performing messaging
Personalization Lift
Measure uplift in conversion and engagement for dynamic vs. static content versions within segmented audiences
Project Delivery On-Time Rate
Percentage of marketing automation deliverables shipped by deadline with zero quality rework
Tools & Stack
Your Team
Your Manager
VP or Director of Marketing Automation (reporting line not specified)
Current Team
Marketing Automation Engineering, Product Marketing, Revenue Marketing, Design, Data Analytics
New role focused on CX automation strategy execution
The Package
Salary
$85K-$120K base
Remote
On-site in Greater São Paulo Area
Benefits & Perks
Company Intelligence
WEX is a global payments and technology company simplifying business operations through AI-powered solutions. They serve enterprise customers in fleet, corporate, and healthcare, empowering them to focus on growth while reducing operational friction.
Customers
Enterprise B2B (fleet, corporate, healthcare verticals)
Culture
Innovation-focused, embracing emerging tech (AI, ML, generative models) to reimagine customer experience
Is This Role For You?
- You've shipped 5+ marketing automation campaigns and own hard numbers—conversion rate, revenue attributed, customer engagement lift
- You speak fluent Salesforce Marketing Cloud or Marketo and understand segment logic, dynamic content, and journey builder workflows
- You're obsessive about data: you test everything, read analytics dashboards for breakfast, and make decisions on evidence not hunches
- You can translate between technical (automation engineers) and business stakeholders (C-suite, product) without losing context
- You thrive in fast-moving B2B SaaS environments where personalization and CX automation directly impact revenue
- You're uncomfortable with on-site/in-office work in São Paulo—this role requires daily collaboration and is explicitly on-site
- Your experience is primarily in email template design or content creation rather than strategy, segmentation, and testing
- You don't have 5+ years hands-on experience with marketing automation platforms; this is a strategist role, not an entry-level position
Interview Process
Initial Screening
Conversation around marketing automation experience, Salesforce/Marketo depth, and key campaign wins
Portfolio Review
Walk through 2-3 campaigns you've owned end-to-end, focusing on personalization strategy and conversion results
Technical Deep Dive
Discussion on automation platform architecture, segmentation logic, dynamic content deployment, and A/B testing methodology
Team Collaboration Round
Panel with Marketing Automation Engineering, Product, and Data leads to assess cross-functional partnership skills
Case Study or Take-Home
Likely scenario-based exercise designing a personalized journey or optimizing an underperforming program
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.