The Challenge
Webconversion is a B2B digital marketing agency obsessed with qualified lead generation and measurable growth. You'll own HubSpot implementation and growth strategy for demanding clients (PMEs to ETIs), balancing strategy, execution, and results in a lean, high-performing team.
Your Mission
Audit and optimize HubSpot setup for 2-3 active client accounts; identify quick wins in process structure and automation
Build and launch first multi-channel acquisition roadmap (Paid + organic) for priority client with clear 30/60/90 milestones
Create standardized HubSpot implementation playbook (cadrage → integration → training) to scale across new clients
Set up 3-5 performance dashboards tracking lead quality, CAC, and pipeline velocity across client accounts
Successfully migrate and optimize HubSpot CRM for 4+ clients; document post-implementation improvements (lead velocity, sales efficiency gains)
Own growth strategy for 2-3 flagship accounts; deliver 25%+ improvement in qualified lead volume or cost-per-lead
Establish advanced nurture sequences and SalesOps workflows reducing sales cycle by 15-20% across accounts
Become internal HubSpot thought leader; mentor junior team members and own client training/enablement
KPIs You'll Own
Qualified Lead Volume
Track month-over-month growth in SQLs generated across managed accounts vs. baseline.
Cost Per Acquisition (CPA)
Monitor paid campaign efficiency (Google Ads, LinkedIn Ads) against client targets and industry benchmarks.
HubSpot Implementation Time
Measure cadrage-to-live duration and adoption metrics for each client migration; target 20% faster than industry standard.
Sales Cycle Velocity
Days from lead creation to close; optimize through nurture automation and process alignment.
Client Retention & NPS
Track account satisfaction and repeat business; target >8/10 NPS for growth consulting work.
Tools & Stack
Your Team
Your Manager
Not specified; likely Growth Lead or Agency Director
Current Team
Lean B2B growth team at Webconversion (Lyon HQ)
New role to scale client delivery and HubSpot expertise
The Package
Salary
€45K-€55K base
Remote
On-site (Lyon 6, Métro Foch); 1 day/week remote allowed
Benefits & Perks
Company Intelligence
Webconversion is a B2B digital marketing agency specializing in qualified lead generation and digital ecosystem structuring. They partner with demanding PMEs, scale-ups, and ETIs on concrete problems: lead quality, marketing/sales alignment, tool optimization, and measurable growth. Based in Lyon, they balance strategy, execution, and proven results.
Customers
PMEs, scale-ups, ETI (mid-market B2B)
Culture
Direct, results-driven, hands-on; emphasis on client impact and continuous optimization
Is This Role For You?
- You've managed HubSpot implementations (migrations, setup, process audit) and know the platform inside-out (CRM, Marketing, SalesOps, RevOps)
- You're fluent in B2B growth strategy: you can build multi-channel roadmaps, run paid campaigns (Google/LinkedIn), and think like a RevOps operator
- You're a strong communicator who genuinely enjoys advisory work; you can translate client chaos into structured, documented processes
- You're data-obsessed and performance-driven; you track metrics, iterate based on results, and obsess over lead quality and CAC
- You want to be fully remote or need 4+ days WFH; this role is on-site in Lyon with limited flex
- You're a generalist marketer; this role demands deep HubSpot expertise and CRM architecture knowledge
- You expect clear hierarchy and hand-holding; you'll need autonomy, self-direction, and comfort with ambiguity in a lean agency
Interview Process
Initial screening call
Phone/Zoom with hiring manager; discuss HubSpot experience, B2B background, and growth consulting mindset
HubSpot technical case study
Walk through a past implementation or optimization project; discuss challenges, solutions, and results
Growth strategy workshop
Whiteboard or written exercise: build a 3-month acquisition roadmap for a hypothetical B2B SaaS client
Client reference check & final meeting
Speak with current/past clients; final round with team lead to assess cultural fit and vision alignment
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.