Senior Director, Artist Marketing Export EMEA

A little bit about our team:

The EMEA Regional Marketing team serves as the strategic hub connecting marketing resources across the region, ensuring alignment with global priorities while delivering cultural impact through localized execution. We lead core regional functions-including Artist Marketing, Paid Media, Creator Marketing, Platform Marketing, Marketing Planning, and Analytics-embedding expertise and scalable solutions that drive efficiency and performance at every level. Our focus spans from delivering best-in-class campaign execution and optimization to unlocking platform partnerships and implementing data-driven insights for smarter decisions. By uniting marketing capabilities under shared objectives and common metrics, we enable EMEA to lead with innovation and maximize the success of our artists globally.

Your role:

You will lead the expansion of EMEA-based artists onto the global stage, developing and executing export strategies that connect their music with new audiences worldwide. As the driving force behind international growth, the role provides strategic leadership to the Artist Marketing Export Team, ensuring seamless collaboration across EMEA affiliates, global marketing teams, and external partners. It requires deep expertise in global music markets, strong leadership and communication skills, and a passion for building sustainable international careers for artists..

Here you’ll get to:

• Lead the EMEA Artist Marketing Export function, managing budgets, resource allocation, and overall performance to deliver high-quality marketing support

• Provide strategic direction and leadership to the Artist Marketing Export Team, ensuring high performance and clear objectives.

• Lead the development and execution of export strategies for EMEA artists, identifying priority markets and growth opportunities.

• Align export plans with Repertoire Owners and global marketing strategies to reinforce artist branding.

• Oversee campaign execution and marketing service delivery across regional and local teams.

• Cultivate strong relationships with global partners to secure impactful promotional and live opportunities.

• Drive an export-first mindset within EMEA, embedding international growth into early artist development.

• Track campaign performance, report insights, and refine strategies based on global trends and market intelligence.

• Manage export budgets effectively while fostering collaboration across EMEA affiliates and global stakeholders..

About you:

• 6+ years of experience in international music marketing, with a strong focus on export strategies and functional expertise in artist marketing.

• Proven ability to lead and develop high-performing teams while managing complex, multi-market projects.

• Deep understanding of global music markets, cultural nuances, and industry trends, with strong strategic thinking skills.

• Excellent leadership, communication, and relationship-building capabilities across diverse stakeholders.

• Strong analytical and technical skills in marketing performance tracking, with experience in budget and resource management.

• Passion for music and deep knowledge of both EMEA and global music landscapes.

We’d love it if you also had:

• Proven experience working with a diverse roster of artists across different genres and cultural backgrounds.

• Familiarity with multiple EMEA markets and their unique cultural nuances.

• Strong network within the music industry in the EMEA region and globally, including relationships with labels, distributors, and promoters.

• Fluency in one or more EMEA languages.

• Strong experience in digital marketing and social media strategy within an international context.