The Challenge
VT Markets is a 3M-trader fintech brokerage scaling aggressively across Europe and Latin America. You'll own promotional campaigns and CRM strategy for a region with massive growth potential—translating data into conversions while managing backend complexity.
Your Mission
Set up and launch 4-6 promotional campaigns across email, push, and SMS with documented baseline metrics (open rates, CTR, conversion rates)
Establish CRM segmentation framework and audit existing lifecycle journeys for optimization opportunities
Build playbook for campaign coordination between marketing, backend dev, and regional teams—document handoffs and approval workflows
Deliver first regional compliance audit and campaign performance report for Europe and Latin America expansion
Achieve 25%+ improvement in CRM email open rates and 20%+ improvement in click-through rates through A/B testing and segmentation refinement
Scale promotional calendar to 12+ campaigns/quarter with documented ROI per campaign and clear cost-per-acquisition benchmarks
Design and implement customer lifecycle journey map with behavioral targeting for key trader segments (retail, IB partners)
Reduce campaign setup time by 40% through process automation and backend team integration improvements
KPIs You'll Own
Campaign ROI
Revenue generated per dollar spent on promotional campaigns, tracked by channel and segment.
Email Open Rate & CTR
Percentage of CRM sends opened and links clicked; target 30%+ open rate and 5%+ CTR.
Cost Per Acquisition
Total campaign spend divided by new traders acquired; benchmark against regional targets.
Customer Segment Engagement
Behavioral metrics (trading activity, deposit frequency) for audiences targeted in campaigns.
Campaign Velocity
Time from campaign brief to live execution; target 50% reduction in setup cycles.
Tools & Stack
Your Team
Your Manager
Global Marketing Head or Regional Marketing Director
Current Team
Marketing team size unknown; likely cross-functional with backend dev and CRM specialists
New role to support Europe/LATAM expansion
The Package
Salary
$55K-$75K base
Remote
On-site, Mexico City
Benefits & Perks
Company Intelligence
VT Markets is an award-winning multi-asset brokerage founded in 2015 serving 3M+ traders across 160+ countries. They offer 1000+ tradeable instruments with ultra-low spreads and lightning-fast execution, positioning themselves as accessible trading for everyone.
Founded
2015
Team Size
500
Customers
3M+ traders globally
Culture
Data-driven, results-oriented, fast-paced, customer-first mindset
Is This Role For You?
- You're fluent in Spanish + Mandarin/Chinese + English and want to leverage language skills in growth roles
- You've run email/CRM campaigns with measurable KPIs and can own the full lifecycle from segmentation to reporting
- You thrive in cross-functional environments coordinating backend teams, global stakeholders, and local compliance needs
- You're analytical—comfort with Power BI, Excel, and translating data into campaign optimizations
- You only speak English or one other language—trilingual requirement is non-negotiable for Europe/LATAM strategy
- You want pure strategy or brand work; this is execution-heavy (campaign ops, CRM sends, performance tracking)
- You're not comfortable with fintech/brokerage regulatory constraints or need complete remote flexibility
Interview Process
Initial Screen
Recruiter validates language proficiency (Spanish, Mandarin, English) and marketing background
Marketing Case Study
Design a CRM campaign for a specific trader segment; show segmentation logic, messaging, and expected KPIs
Cross-Functional Panel
Interview with Global Marketing Lead and Backend/Ops stakeholder to assess collaboration and execution capability
Regional Leadership Interview
Final conversation with Europe/LATAM expansion lead about market-specific strategy and cultural fit
Interested in this role?
Apply now and hear back within days, not weeks.
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About Growth Marketing Roles
Growth marketers drive user acquisition, activation, and retention through data-driven experimentation. They sit at the intersection of product, data, and marketing — running A/B tests, building funnels, and scaling what works.